@shwinnabegobrand
Instagram · Talking Head Edit
@shwinnabegobrand everything is marketing - a deep dive into Country placement in movies
Trending short videosHow countries use movies for marketing
The edit1 shot · 1 text
Shots Text2:23
Performance
- Views
- 187.2K
- Likes
- 7.2K
- Comments
- 321
- Engagement
- 4%
- Outlier
- 10.5×
- Length · 22 May 2026
- 2:23
Video #30520 · Talking Head Edit
How countries use movies for marketingfrom @shwinnabegobrand
[01]
Overview
The creator explains the concept of 'country placement' in films, using 'Jack Ryan: Ghost War' as a case study. He discovers the film was a collaboration with Dubai's tourism board, then generalizes this to other films and locations, explaining how countries provide logistical support for positive portrayals that boost tourism and encourages viewers to be aware of this 'soft power'.
[02]
Simple outline
- 1Pose a disruptive claim
- 2Uncover a hidden system
- 3Prove the system exists
- 4Challenge viewer's perception
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
This will ruin how u watch movies
Verbal hook · 40%
Okay. This is going to ruin any way that you watch a movie.
Visual hook · 5%
A man speaking directly to the camera with a large, visually engaging movie poster for 'Jack Ryan' displayed prominently behind him.
[06]
Hook template
Steal this for your own video
This will ruin how you watch
- — This will ruin how you watch commercials
- — This will ruin how you watch cooking shows
- — This will ruin how you watch the news
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, perspective-altering promise that creates an immediate knowledge gap and compels the viewer to stay for the revelation.
Payoff
A direct challenge to the viewer to apply this new mental model to their own experiences, combined with a final, ironic concluding thought that reinforces the video's central thesis.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Hidden System Exposé
To take a common, everyday observation, identify an anomaly within it, and then investigate and expose the hidden system or mechanism behind that anomaly, ultimately changing the viewer's perception of the original observation.
- 1
The Grounding Anecdote
The creator introduces a specific, relatable personal experience (watching a movie) that serves as the entry point for the investigation.
- 2
The Anomaly Detection
Within the anecdote, a specific detail (a corny line of dialogue) is identified as strange, out of place, or suspicious, creating the central mystery.
- 3
The Investigative Leap
The creator voices a direct question or hypothesis about the cause of the anomaly, turning passive observation into active investigation.
- 4
The Evidentiary Proof
Concrete evidence (screenshots of news articles) is presented to confirm the hypothesis, providing the first major payoff and validating the investigation.
- 5
The Concept Crystallization
The specific finding is abstracted into a broader, named concept ('country placement'), giving the viewer a new mental model.
- 6
The Pattern Generalization
The newly defined concept is shown to apply to other, different examples (other movies/countries), proving it's a widespread phenomenon and not an isolated case.
- 7
The 'How It Works' Explanation
The underlying mechanics of the hidden system are explained (logistical support vs. direct payment), adding a layer of depth and satisfying the viewer's 'how' and 'why' questions.
Themes
Techniques
Post caption
everything is marketing - a deep dive into Country placement in movies
Text overlays
title · beginning
This will ruin how u watch movies
Transcript
Okay. This is going to ruin any way that you watch a movie. Best night, I'm watching Jack Ryan Ghost War. Kinda bad movie, but I'm not Tier Tomatoes. No, the movie mostly takes place in Dubai, which I didn't really think anything of. And then there's this one scene towards the end of the movie where they're driving with this official. And one of the guys is like, hey, you good much crime in Dubai? And this general is like, no, we have no crime. Dubai is one of the most technologically advanced cities in the world. And I'm like, what is this corny line? Did Dubai's tourism board write this? So I look into it and, yeah, they basically did. So this movie was actually made in collaboration with Dubai's Like Media And Tourism Board, where they say ghost war no only strengthens Dubai's position as a a prime filming location, but also highlights the seamless integration of entertainment, tourism, and culture. Then I'm like, oh, yeah. Makes sense why they have this big kind of framing shot of the Emirates Plain, and they kind of give you a tour of the whole city going to all these iconic locations. Then I'm like, okay, how does this work? Does Dubai pay MGM Studios for this kind of like placement? And after my brief investigation, I basically found it's not as clear cut as that. But what a city and kind of like tourism board like Dubai will offer is basically saying, hey, come here, shoot the film here. We're gonna make sure you have access to like all of these buildings. We'll close roads for you. We'll give you great talent to film. We'll basically just like remove a lot of the logistical hurdles as long as your movie portrays us in a good light. And then I was like, what other movies have there been this kind of like country, country placement, not product placement? Fast and Furious in Abu Dhabi, James Bond with Great Britain. And what is the MO behind all of this? Well, if you know people who have gone to New Zealand, there's a 20% chance they went there because of Lord of the Rings. Now, New Zealand's tourism board did not partner with Lord of the Rings, whoever made that movie, when they first filmed it. But New Zealand's tourism economy is, like, very driven by the success of Lord of the Rings. Same with Salzburg, where they have over 300,000 visitors a year still coming from the Sound of Music. I think everyone in my family has gone to Salzburg because they love this movie so much. So next time you're watching a movie, ask worse, what tier, country, ideology is being portrayed here? This is the kind of covert soft power that cinema and tourism boards have over us. I don't know, it kinda worked worst. After this, I was like, I should go to Dubai. Okay, thank you.