@ohmaryplay
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@ohmaryplay Tina Fey, our lawyers will be in touch.
@ohmaryplay
Instagram · Carousel
@ohmaryplay Tina Fey, our lawyers will be in touch.
Performance
Video #30778 · Carousel
[01]
This is a multi-panel image that tells a story about the female alumni of Saturday Night Live. It shows that several of them are starring in major theater productions, and to celebrate, Tina Fey and Amy Poehler had custom t-shirts made with the (unlicensed) logos of the shows, which Tina Fey then showed off during a TV appearance.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
THIS IS AN EPIC SUMMER FOR THE SNL LADY GROUP CHAT
Verbal hook · 50%
Tina Fey, our lawyers will be in touch.
Visual hook · 5%
The visual hook is the collage of famous comedians (Tina Fey, Maya Rudolph, etc.) in distinct, colorful theater costumes, which immediately grabs the attention of pop culture and comedy fans. The multi-panel, meme-like structure creates a pattern interrupt and encourages the viewer to read the narrative.
[07]
The promise the opener makes, and how the video pays it back
Hook
The hook is a bold, celebratory proclamation about a specific, relatable group's success, paired with visual evidence. It creates an 'in-group' feeling and piques curiosity about why this moment is significant.
Payoff
The payoff is the final punchline, which solidifies the humorous, insider tone of the story and creates a moment of shared amusement with the audience.
[08]
The structural pattern this video runs on
Framework
The In-Joke Tribute
This framework tells a short, linear story in three beats: it establishes a celebratory context for a specific group, reveals a tangible action taken to commemorate it, and lands a punchline by revealing a humorous, slightly defiant detail about that action.
The Contextual Proclamation
This beat (top panel) establishes the 'who' and 'why' of the story. It sets up a positive premise (e.g., 'Our group is having a great moment') and provides visual context to support the claim.
The Tangible Response
This beat (middle panel) moves the story from an abstract statement to a concrete action. It reveals a specific, physical thing that was done in response to the initial premise, often showing the evidence directly.
The Comedic Twist & Challenge
This beat (bottom panel) delivers the punchline. It reveals a humorous, slightly rebellious, or unexpected detail about the action from the previous beat, reframing the story and often ending with a playful challenge to an outside authority.
Tina Fey, our lawyers will be in touch.
contextual · photo_0
THIS IS AN EPIC SUMMER FOR THE SNL LADY GROUP CHAT
informational · photo_0
AND SO AMY POEHLER AND I HAD SHIRTS MADE
informational · photo_0
WITH THE VERY UNLICENSED LOGOS OF THE THREE SHOWS... COME GET ME!