@amazon
Instagram · Single Photo
@amazon Before the world sees it, Prime members can see it first exclusively in theatres. The official #SpiderManBrandNewDay Prime Early Screening poster is here. Learn more at the link in bio. 🕷️
@amazon
Instagram · Single Photo
@amazon Before the world sees it, Prime members can see it first exclusively in theatres. The official #SpiderManBrandNewDay Prime Early Screening poster is here. Learn more at the link in bio. 🕷️
Performance
Video #30872 · Single Photo
[01]
This is a promotional movie poster for a fictional film titled 'Spider-Man: Brand New Day'. The image is a stylized illustration depicting Spider-Man from behind, sitting on a ledge overlooking a cityscape, with the movie title, release date, and partner logos prominently displayed. The art style is reminiscent of stained glass or art deco, using a bold color palette to create a visually striking announcement.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
SPIDER-MAN BRAND NEW DAY
Verbal hook · 20%
Before the world sees it, Prime members can see it first exclusively in theatres.
Visual hook · 55%
A striking, colorful illustration with a unique art deco/stained-glass style. The vibrant red and blue color palette and the iconic imagery of Spider-Man overlooking the city immediately capture attention.
[07]
The promise the opener makes, and how the video pays it back
Hook
The large, stylized title ('SPIDER-MAN') combined with the central character artwork immediately grabs attention and establishes the subject matter, acting as the primary visual hook.
Payoff
The final visual zone at the very bottom serves as the payoff, presenting partner logos ('prime', 'FANDANGO') that function as a direct call-to-action, guiding the user on how to participate or purchase.
[08]
The structural pattern this video runs on
Framework
The Single-Frame Billboard
To compress a complete announcement narrative—brand, title, subject, and call-to-action—into a single, visually hierarchical image. The structure guides the viewer's eye from top to bottom, moving from broad identity to specific, actionable details.
The Authority Stamp
Places the parent brand ('MARVEL STUDIOS') at the top, lending immediate credibility and context to the entire message before any other information is processed.
The Core Proposition
Features the main title and subtitle ('SPIDER-MAN BRAND NEW DAY') as the largest text element, clearly stating the primary subject of the announcement.
The Thematic Visualization
Uses the majority of the canvas for a central illustration that conveys the mood, setting, and main character, telling a story visually without text.
The Actionable Logistics
Consolidates all critical event details ('EXCLUSIVELY IN MOVIE THEATRES', 'JULY 29') in a distinct section at the bottom, answering the 'where' and 'when' for the audience.
Before the world sees it, Prime members can see it first exclusively in theatres. The official #SpiderManBrandNewDay Prime Early Screening poster is here. Learn more at the link in bio. 🕷️
branding · photo_0
MARVEL STUDIOS
title · photo_0
SPIDER-MAN BRAND NEW DAY
informational · photo_0
EXCLUSIVELY IN MOVIE THEATRES JULY 29
branding · photo_0
prime
branding · photo_0
FANDANGO