Viral Hooks
Trending short videosLionel Messi in Adidas campaign photo
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@offball

Instagram · Carousel

@offball Sometimes, it’s easy to roll one’s eyes at “exciting new campaigns” from brands. But it only took a few seconds of watching Adidas’ “Backyard Legends” to realize it was something special—and that the three stripes and Timothée Chalamet have perfected the art of World Cup storytelling. The new five-minute short film stars Chalamet, Lionel Messi, Lamine Yamal, Jude Bellingham, Trinity Rodman, Zinedine Zidane, David Beckham, and Alessandro Del Piero. Full breakdown from @danielyaw_, his conversation with Adidas exec Chris Murphy, and more from this edition of SportsVerse in the link in our bio.

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Performance

Views
75.4K
Likes
5K
Comments
35
Engagement
6.7%
Outlier
5.5×

Video #31180 · Carousel

Lionel Messi in Adidas campaign photofrom @offball

[01]

Overview

This is a promotional photo for an article about Adidas's successful World Cup marketing. It features soccer star Lionel Messi in a casual hoodie, engaged in conversation, to visually represent the brand's storytelling approach, with a large title overlay stating the article's topic.

[02]

Simple outline

  1. 1State a bold, definitive claim
  2. 2Feature a relevant icon visually
  3. 3Drive to caption for the story

[03]

Related videos

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[04]

Classification

Format
Carousel
Concepts
Editorial CarouselBrand Showcase
Elements
Text OverlayColor Grading
Account
Brand
Topics
Sports MarketingBrand MarketingCelebrityStreetwear

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

How Adidas Perfected the Art of World Cup Storytelling

Verbal hook · 30%

Sometimes, it’s easy to roll one’s eyes at “exciting new campaigns” from brands.

Visual hook · 15%

A candid-style photograph of global soccer superstar Lionel Messi in a casual, conversational setting, which immediately grabs attention through celebrity recognition and human interest.

[06]

Hook template

Steal this for your own video

How [brand] Perfected the Art of [industry] Storytelling

  • — How Nike Perfected the Art of Athlete Storytelling
  • — How Netflix Perfected the Art of True Crime Storytelling
  • — How Duolingo Perfected the Art of Social Media Storytelling

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The entire slide is the hook. It combines a provocative, high-level thesis statement with a visually arresting image of a central, authoritative figure to stop the scroll and create an immediate question in the viewer's mind.

Payoff

The payoff is intentionally withheld from the slide. The structure's primary function is to direct the user to the caption or an external link for the full narrative, resolution, and evidence supporting the headline's claim.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Cover Story Hook

To use a single, powerful image and a compelling headline to function as a 'magazine cover' for a deeper story. The slide's sole purpose is to generate enough intrigue to drive the user to the caption or an external link for the full narrative.

  1. 1

    The Definitive Thesis

    Presents a single, bold headline that makes a grand claim about a subject's mastery or success (e.g., 'How X Perfected Y'), framing the content as an expert analysis.

  2. 2

    The Authority Stamp

    Includes a logo or brand mark, typically at the bottom, to attribute the claim to a credible source and establish the publisher's identity.

Themes

  • Brand Storytelling
  • Celebrity Endorsement
  • Sports Culture
  • Authenticity

Techniques

  • Text Overlay
  • Color Grading
  • Candid Photography

Trends

  • Editorial Content on Social Media
  • Behind-the-Scenes Aesthetic

Post caption

Sometimes, it’s easy to roll one’s eyes at “exciting new campaigns” from brands. But it only took a few seconds of watching Adidas’ “Backyard Legends” to realize it was something special—and that the three stripes and Timothée Chalamet have perfected the art of World Cup storytelling. The new five-minute short film stars Chalamet, Lionel Messi, Lamine Yamal, Jude Bellingham, Trinity Rodman, Zinedine Zidane, David Beckham, and Alessandro Del Piero. Full breakdown from @danielyaw_, his conversation with Adidas exec Chris Murphy, and more from this edition of SportsVerse in the link in our bio.

Text overlays

  • title · photo_0

    How Adidas Perfected the Art of World Cup Storytelling

  • branding · photo_0

    Off Ball

Lionel Messi in Adidas campaign photo | Viral Hooks