@wantsandneedsbrand_
Instagram · Speaker address
@wantsandneedsbrand_ If we can you can🫡 Join the email list for 10% off! Script inspo: @chida.rajan #clothingbrand #fashion #brandowner #behindthescenes #story
Trending short videosBrand origin story with twist
The edit1 shot · 7 text
Shots Text0:59
Performance
- Views
- 1.9M
- Likes
- 153.4K
- Comments
- 1.1K
- Engagement
- 8.3%
- Outlier
- 58.5×
- Length · 27 May 2026
- 0:59
Video #31380 · Speaker address
Brand origin story with twistfrom @wantsandneedsbrand_
[01]
Overview
Two young founders introduce themselves with an exaggerated story of success, claiming to have expert marketing knowledge and significant funding to build the 'next Nike.' They then abruptly reveal this is a lie, admitting they are broke, inexperienced 19-year-olds who learned by failing. They pivot to their core message: anyone can achieve extraordinary things by defining their wants and needs and taking action, using their own journey of building a million-follower community from scratch as proof and encouraging viewers to do the same.
[02]
Simple outline
- 1Present an ideal, unrelatable persona
- 2Abruptly reveal the lie
- 3Share the relatable, true identity
- 4State the empowering core belief
- 5Invite viewers to join the movement
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
W > NIKE
Verbal hook · 35%
Hi. I'm Robert. And I'm Liam. We're both 19 year olds trying to create the next Nike.
Visual hook · 20%
In a modern, well-designed living room, one creator stands on top of a unique, large wooden coffee table while the other stands beside him, creating an unusual and attention-grabbing composition.
[06]
Hook template
Steal this for your own video
We told everyone we were building the next . We lied. Here's what we actually are: .
- — We told everyone we were building the next Goldman Sachs. We lied. Here's what we actually are: two broke college kids with a spreadsheet and a dream.
- — We told everyone we were the next Gordon Ramsay. We lied. Here's what we actually are: home cooks who burned their first 50 meals.
- — We told everyone we were launching the next Peloton. We lied. Here's what we actually are: a guy with a secondhand bike and a phone mount.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Make a bold, almost unbelievable claim about success and status to generate immediate intrigue and skepticism.
Payoff
Broaden the message to be universally applicable and issue a call to action that invites the viewer to join a community or movement based on the shared core belief, rather than just a product.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Relatability Reversal
Establish an impressive but unrelatable persona, then abruptly shatter it to reveal a more humble and relatable truth, using this vulnerability to deliver an empowering message and build a community.
- 1
The Aspirational Facade
Detail the fabricated advantages, skills, and resources that make the initial claim seem plausible, building a persona of effortless success.
- 2
The Pattern Interrupt
Abruptly and directly confess that the entire preceding narrative was a lie, shattering the viewer's expectations and creating a moment of surprise.
- 3
The Vulnerable Reality
Systematically dismantle the facade by revealing the true, humble, and relatable circumstances, such as a lack of resources and learning through failure.
- 4
The Underdog's Thesis
Articulate the core, empowering belief or philosophy that has driven the journey, reframing the lack of advantages as a universal starting point.
- 5
The Proof of Principle
Provide tangible evidence (metrics, results, visual proof) that applying this core belief leads to real-world success, validating the message.
Themes
Techniques
Trends
Post caption
If we can you can🫡 Join the email list for 10% off! Script inspo: @chida.rajan #clothingbrand #fashion #brandowner #behindthescenes #story
Text overlays
title · beginning
W > NIKE
title · middle
we're lying none of that is
contextual · middle
*talking to nobody*
informational · middle
WANTS & NEEDS
call-to-action · middle
TAKE ACTION
informational · end
wantsandNeedsbrand 838K followers
call-to-action · end
TAKE ACTION.
Transcript
Hi. I'm Robert. And I'm Liam. We're both 19 year olds trying to create the next Nike. We're almost certain we'll become millionaires from this. I've been studying marketing since I was 11, and I'm about to graduate top of my class in digital marketing. And my dad gave me a $100 to invest in this and all the connections we need to make this thing big. We're lying. None of that is true. I don't even go to college. I've just been learning everything from failing over and over again. And there is no $100 for my dad. I'm actually broke. There's actually nothing special about us. No money. No experience. Just your ordinary young and dumb 19 year olds. We're saying all this because we believe in one thing. You don't need to be an extraordinary person to do extraordinary things. All you need to do is figure out what you want, determine what you need to do, and take action. For us, that meant starting from tier, learning everything from scratch and posting twice a day. We've created a community of over a million people, and now we're competing with the big dogs of the clothing industry. For you, taking action might mean something totally different. But if we can do it, you can too. Follow along on our journey to becoming the best clothing brand. And join our community of people who take action.