The creator takes the viewer behind the scenes of their startup's biggest brand photoshoot to date. They explain the company's journey, the financial constraints that previously limited their marketing assets, and the process of organizing and executing a full-day shoot with friends as models. The video showcases the creative energy, the challenges, and the final outcome, concluding with a relatable note about needing to maximize the use of the new images as a growing business.
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owning one of the fastest growing electrolyte brands @drinksult comes with constant changes and a tonne of wrong decisions but one thing I know for sure is all the ways you can pose with a sachet in hand :)
for real though, this was our biggest campaign to date, with 12 models, 3 backdrops and a biggggg set and tbh it was a day that really made me realise how big the brand has become already!!
SCARY!!!!! This is REAL!! AHH!!
But also so fun
We’re revamping the brand with a whole load of new imagery, new product (which we don’t have yet but it’s coming!!) and new team members (hi anie)
More to come on this and if you’re still here reading then peach citrus is still my favourite flavour across every single electrolyte made in the world, and if you haven’t tried it yet WHAT ARE YOU ACTUALLY DOING
Transcript
Friends and I are building an electronic company called Salt from Scratch, and today, we're completely refreshing the brand. Every photo you've seen on our website, emails, and paid ads from last year has basically come from the same shoot we did when we first launched, which is pretty standard for a startup because, yeah, we don't have much disposable cash. And any cash we do have just no straight back into the product or services. So that explains why we haven't really prioritized photoshoots. So stay, we hired a studio, somehow convince 12 of our friends to become models for the day, and pull together our biggest shoot yes, which is generally terrifying because salt, literally a year ago, was just an idea in a notebook. And I think since then, we have learned very quickly that there are only so many ways to hold a sachet. So this is why we need 12 people. But anyway, we worse on shoot for about twelve hours. And although it was long, these days are actually so fun because I think we're a super creative team. So days like these I think we're just all in our best worst. You know who doesn't love ordering food, hanging with mates and doing weird shit all day. But anyway better eleven hours on best, three backdrop changes and no injuries we finally wrapped up with I think about 4,000 images. I think that's what I've said which is actually crazy. So wish us luck narrowing down 4,000 images to about 30. And, yes, we will absolutely be rinsing these across our entire econ just so we can get our money as well. So next time you're questioning why you're seeing the same image across emails, ads, and website, tell me why. We're still a start up. Alright?
