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Trending short videosAlysa Liu Teen Vogue cover
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@teenvogue Alysa Liu (@alysaxliu) loves anime and hiking. She has two cats named Sesame and Chia and cherishes her own space. The first thing she did on her last home visit to the Bay Area was eat "some good Chinese food" with her friends. For all intents and purposes, she's a regular 20-year-old living her life while prioritizing self-care and building strong boundaries. She also happens to be a two-time Olympic gold medal winner. Fresh off her momentous victories at the 2026 Winter Olympics, the figure skater spoke with Teen Vogue's Digital Director Alyssa Hardy (@stopalyssatime) about finding herself outside of the sport, returning to the professional stage, and more. Read the special cover issue at the link in our bio. ⛸️❄️ ✍️ & digital director: @stopalyssatime 📸: @urka_long creative editorial director @mianne.chan stylist @cc_looo assistant stylists @seulbs + Stephanie Yoon hair @kazukatahira make-up @michaelabosch nails @naominailsnyc movement coach @jorgedorsinville set design @_selena.liu producer @gtbirk321 entertainment director @eugeneshevertalov global fashion director @tchesmeni programming & creative development director @amalielikefamily associate fashion editor @samgasmer assistant fashion editor @_okcrys senior designer @lizcoulbourn senior editor @claire_ifying senior manager, social media @jillianselzer beauty editor @dony_moi video manager @ali.farooqui23

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Engagement
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Video #31459 · Carousel

Alysa Liu Teen Vogue coverfrom @teenvogue

[01]

Overview

This is the cover of Teen Vogue magazine featuring a stylized, extreme close-up portrait of figure skater Alysa Liu. The photo highlights her unique fashion and beauty choices, including intricate hair clips and facial piercings, to promote a cover story about her life and career.

[02]

Simple outline

  1. 1Anchor with Authority
  2. 2Reveal the Subject
  3. 3Deliver the Visual Thesis

[03]

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[04]

Classification

Format
Carousel
Concepts
Character ProfileEditorial CarouselLifestyle Showcase
Elements
Intimate Close-UpText OverlayDirect FlashThematic Staging
Account
BrandPersonal Brand
Topics
Fashion EditorialCelebrityBeautySports

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

teenVOGUE

Verbal hook · 35%

She also happens to be a two-time Olympic gold medal winner.

Visual hook · 50%

An extreme close-up of a person's face with a direct, engaging gaze, adorned with unique and colorful character-themed hair clips and rhinestone makeup details, creating a visually striking and unconventional portrait.

[06]

Hook template

Steal this for your own video

This is [publication name]'s cover — and she also happens to be a [unexpected credential].

  • — This is Forbes' cover — and she also happens to be a high school dropout.
  • — This is TIME Magazine's cover — and he also happens to be a former homeless teenager.
  • — This is Vogue's cover — and she also happens to be a world-record-breaking scientist.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The opening (and only) slide uses a recognizable brand masthead and a striking central portrait to immediately establish authority and capture visual interest, functioning as an all-in-one hook and payoff.

Payoff

The single slide delivers the complete payoff by integrating all elements—brand, subject, and visual theme—into one cohesive statement. The resolution is immediate and requires no further action from the viewer.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Digital Cover Drop

Compresses a full narrative arc into a single, high-impact visual. It leverages the established format of a magazine cover to deliver the hook (brand authority), development (subject's persona), and payoff (the complete aesthetic statement) in one frame, eliminating the need for swiping.

  1. 1

    The Authority Stamp

    A prominent text overlay at the top of the frame (e.g., a brand name or publication title) that lends immediate credibility and context to the visual.

  2. 2

    The Subject Identifier

    A secondary text overlay, often in a distinct, stylized font, that clearly names the central subject, anchoring the narrative to a specific person or topic.

  3. 3

    The Complete Visual Statement

    The core image itself, which serves as the main narrative element, conveying the story's theme, mood, and key message through composition, styling, and subject expression.

Themes

  • individuality
  • youth culture
  • self-expression
  • athletic achievement

Techniques

  • direct flash photography
  • extreme close-up
  • stylized makeup
  • thematic propping

Post caption

Alysa Liu (@alysaxliu) loves anime and hiking. She has two cats named Sesame and Chia and cherishes her own space. The first thing she did on her last home visit to the Bay Area was eat "some good Chinese food" with her friends. For all intents and purposes, she's a regular 20-year-old living her life while prioritizing self-care and building strong boundaries. She also happens to be a two-time Olympic gold medal winner. Fresh off her momentous victories at the 2026 Winter Olympics, the figure skater spoke with Teen Vogue's Digital Director Alyssa Hardy (@stopalyssatime) about finding herself outside of the sport, returning to the professional stage, and more. Read the special cover issue at the link in our bio. ⛸️❄️ ✍️ & digital director: @stopalyssatime 📸: @urka_long creative editorial director @mianne.chan stylist @cc_looo assistant stylists @seulbs + Stephanie Yoon hair @kazukatahira make-up @michaelabosch nails @naominailsnyc movement coach @jorgedorsinville set design @_selena.liu producer @gtbirk321 entertainment director @eugeneshevertalov global fashion director @tchesmeni programming & creative development director @amalielikefamily associate fashion editor @samgasmer assistant fashion editor @_okcrys senior designer @lizcoulbourn senior editor @claire_ifying senior manager, social media @jillianselzer beauty editor @dony_moi video manager @ali.farooqui23

Text overlays

  • branding · photo_0

    teenVOGUE

  • contextual · photo_0

    Alysa Liu

Alysa Liu Teen Vogue cover | Viral Hooks