@voguemagazine
TikTok · Speaker address
@voguemagazine Telling #Vogue Staffers to do different Tiktok trends (but they think everyone's doing the same one.)
Trending short videosStaffers perform different TikTok trends
The edit1 shot · 1 text
Shots Text1:01
Performance
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- Engagement
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- Length · 19 Jul 2024
- 1:01
Video #3344 · Speaker address
Staffers perform different TikTok trendsfrom @voguemagazine
[01]
Overview
The creator prompts various Vogue staffers to unknowingly participate in different TikTok trends. The video compiles these short clips, featuring employees sharing their outfits, desk items, favorite fashion moments, and participating in dance or prank trends, all within the Vogue office.
[02]
Simple outline
- 1State the framing device
- 2Showcase varied individual segments
- 3Cycle through different formats
- 4Conclude with surprise interaction
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook
Telling Vogue Staffers to do Different TikTok Trends
Verbal hook
Yes, shirt, and a cool pair of jeans.
Visual hook
A man in an office setting smiles and gestures energetically at the camera, creating immediate movement and direct engagement.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An on-screen text overlay reveals a meta-gimmick to the audience, establishing an inside joke and setting the expectation for a varied, unpredictable sequence of events.
Payoff
A final segment that breaks from the presentation format, featuring a multi-person, unscripted interaction or prank that serves as a punchline and provides a definitive, high-energy conclusion.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Format Roulette
To create a fast-paced, high-variety compilation by having different participants unknowingly perform different, unrelated content formats under a single, unifying premise revealed only to the audience. Engagement is driven by the juxtaposition of formats, the rapid pacing, and the viewer's awareness of the central gimmick.
- 1
The Audio-Driven Performance
An individual performs a segment based on a trending sound or lip-sync, establishing a playful tone.
- 2
The Personal Declaration
An individual shares a personal preference, opinion, or fact about themselves (e.g., 'my favorite...', 'what I'm buying...').
- 3
The Environmental Showcase
An individual gives a brief tour or showcase of their personal space or belongings (e.g., 'desk tour').
- 4
The Outfit Deconstruction
An individual presents or breaks down their current attire in a 'fit check' style.
- 5
The Group Performance
Two or more individuals participate in a synchronized activity, like a dance, breaking the single-subject pattern.
- 6
The Transitional Handoff
An individual uses a format designed to create a narrative link or handoff, even if the following segment doesn't complete it.
Themes
Techniques
Trends
Post caption
Telling #Vogue Staffers to do different Tiktok trends (but they think everyone's doing the same one.)
Text overlays
title · beginning
Telling Vogue Staffers to do Different TikTok Trends
Transcript
Yes, shirt, and a cool pair of jeans. Dress, shirt, and a cool pair of jeans. I'm Irene, and this is me at the beginning of the day. For Amazon Prime Day, I've been eyeing this Proenza white label raffia bag. I'm Arden, and this is my desk. I've got a little tray of beauty. This is Pharrell's new Louis Vuitton fragrance. My favorite Vogue cover of all time is Beverly Johnson, August 1974. First black woman to appear on the cover of Vogue. Youssef Miyake pleats top, just regular black shirt, and jeans are from Keith Kelly. My favorite Met Gala of all time is the white, Jacquemus Bad Bunny because of the back exposed. My name is Lucy, and this is what I'm wearing in the New York City heatwave. I'm passing the phone to somebody who always forgets that the September issue drops in August. I am a loyal Dowan girl, so it's gonna have to be Dowan Gabb for me forever. Hey, could you guys just watch my boss for a second? What? No.