Viral Hooks
Trending short videosCrashed incident management truck photo
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@utahtransportation

Instagram · Single Photo

@utahtransportation This is why moving over matters. This morning on southbound I-15 in Bountiful, one of our Incident Management Team members was assisting a stranded motorist when his vehicle was struck on the shoulder of the freeway. Thankfully, he is okay. But this was the second UDOT vehicle hit in less than 24 hours. The night before, a vehicle supporting Express Lanes work in Utah County was also struck. When you see emergency vehicles, tow trucks, incident responders, maintenance crews, or law enforcement stopped along the road: PLEASE Slow down. Move over. Pay attention. These are real people doing real work just a few feet from traffic.

View original on Instagram

Performance

Views
238.2K
Likes
15.9K
Comments
243
Engagement
6.8%
Outlier
7.3×

Video #31571 · Single Photo

Crashed incident management truck photofrom @utahtransportation

[01]

Overview

This photo shows the rear of a heavily damaged UDOT Incident Management truck after being struck on the side of a freeway. The purpose of the photo, combined with the caption, is to serve as a public service announcement about the importance of slowing down and moving over for emergency and service vehicles.

[03]

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[04]

Classification

Format
Single Photo
Concepts
Public Service AnnouncementCase Study Reminder
Account
Brand
Topics
Public SafetyAutomotiveLocal News

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 25%

This is why moving over matters.

Visual hook · 75%

The shocking image of a heavily damaged emergency vehicle with debris scattered on the road immediately grabs attention and signals a serious incident.

[06]

Hook template

Steal this for your own video

Show a close-up photo of a severely damaged [essential vehicle or tool] amid [visible aftermath], with the cause or consequence left unstated.

  • — Show a close-up photo of a severely damaged ambulance amid shattered glass and roadside debris, with the cause or consequence left unstated.
  • — Show a close-up photo of a severely damaged construction crane amid twisted metal and a blocked worksite, with the cause or consequence left unstated.
  • — Show a close-up photo of a severely damaged food-delivery bike amid scattered packages and a busy intersection, with the cause or consequence left unstated.

Themes

  • road safety
  • consequences
  • public service
  • workplace danger

Techniques

  • documentary photography
  • candid shot

Post caption

This is why moving over matters. This morning on southbound I-15 in Bountiful, one of our Incident Management Team members was assisting a stranded motorist when his vehicle was struck on the shoulder of the freeway. Thankfully, he is okay. But this was the second UDOT vehicle hit in less than 24 hours. The night before, a vehicle supporting Express Lanes work in Utah County was also struck. When you see emergency vehicles, tow trucks, incident responders, maintenance crews, or law enforcement stopped along the road: PLEASE Slow down. Move over. Pay attention. These are real people doing real work just a few feet from traffic.

Crashed incident management truck photo | Viral Hooks