@utahtransportation
Instagram · 10 Shot
@utahtransportation Here we are once again…
@utahtransportation
Instagram · 10 Shot
@utahtransportation Here we are once again…
Performance
Video #33511 · 10 Shot
[01]
The creator shows a whiteboard tracking 'Day(s) since Last Bridge Hit' being reset to zero, referencing a previous incident. The video then shows footage of the bridge, the oversized vehicle (an excavator) that hit it, and the resulting damage. It then reveals the same bridge was hit again, this time on the westbound side by a truck with a crane, and shows the whiteboard counter being reset to zero once more, before ending with a PSA about permits for oversized loads.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
Remember this video?
Visual hook · 35%
A hand uses a whiteboard eraser to wipe a number off a board, an action that creates immediate curiosity about the context. The subsequent writing of a large zero provides a clear, impactful visual that signifies a reset or failure.
[06]
Steal this for your own video
Remember ?
[07]
The promise the opener makes, and how the video pays it back
Hook
The Familiar Failure: The video opens by directly addressing the audience ('Remember this video?') and showing the symbolic act of resetting a failure counter, immediately establishing a recurring problem and hooking viewers who have seen the previous installment.
Payoff
The PSA Punchline: The video concludes with a two-part message. First, a serious, practical piece of advice to prevent the problem, followed by a witty, highly shareable punchline that reframes the core issue in a humorous, relatable way.
[08]
The structural pattern this video runs on
Framework
The 'Here We Go Again' Cycle
To create a sequel to a previous incident, documenting the frustratingly predictable recurrence of a specific failure. The narrative is anchored by the visual trope of resetting a 'days since last incident' counter to zero.
The Original Sin
A rapid-fire recap of the previous incident, using visual evidence of the cause and effect to quickly establish the historical context and the specific pattern of failure for new viewers.
The Inevitable Recurrence
A suspenseful reveal that the exact same type of failure has happened again. This beat uses text overlays like 'You're not gonna believe this...but' to build anticipation before showing the new damage.
The Pattern Confirmation
Visual proof is presented to show that the cause of the new failure is the same as the last one, reinforcing the theme of a repeating, preventable error and heightening the audience's sense of frustration and amusement.
The Cyclical Reset
The narrative comes full circle by returning to the opening scene's premise: the 'days since' counter is once again reset to zero. This action provides a satisfying, if frustrating, visual conclusion to the new incident.
Here we are once again…
title · beginning
Remember this video?
contextual · beginning
It's from *checks notes* Not even two weeks ago
contextual · middle
You're not gonna believe this...but
contextual · middle
That same bridge was hit again
contextual · middle
But the westbound side this time 😟
contextual · middle
Same kind of culprit too
informational · end
All loads measuring over 14'-6" NEED A PERMIT TO PREVENT THIS
informational · end
Lie about your height on dating apps not on your permits