@impact
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@impact Gen Z is showing up at the box office for horror films but they also have a hand in creating them, too. “Backrooms” and “Obsession” directors have now become the youngest filmmakers to top the domestic box office. Kane Parsons (@kanepixels) is 20, and Curry Barker (@curry.barker) is 26. Have you seen “Backrooms” and “Obsession” yet? ✍️ Words by @nardos.haile 🖌️ Design by @anukivv
Performance
Video #31595 · Carousel
[01]
This is a news-style graphic announcing that directors Kane Parsons (20) and Curry Barker (26) are the first Gen Z filmmakers to top the U.S. box office with their films 'Backrooms' and 'Obsession'. The image is a split-screen, with one side showing a behind-the-scenes shot from a film set and the other showing a still from a movie, visually representing the two projects.
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
“Backrooms” and “Obsession” directors are the first Gen Z filmmakers to top the U.S. box office
Verbal hook · 30%
Gen Z is showing up at the box office for horror films but they also have a hand in creating them, too.
Visual hook · 15%
The split-screen composition creates immediate visual intrigue by juxtaposing two contrasting scenes: a stylized, yellow-walled film set on the left and a naturalistic, blue-toned bedroom on the right. This visual dichotomy grabs attention and prompts the viewer to understand the connection between the two images.
[06]
Steal this for your own video
The first to just did it with
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold headline announces a record-breaking or 'first-ever' achievement involving two parties, immediately establishing newsworthiness and creating intrigue.
Payoff
The payoff is the instant delivery of a complete, self-contained news story. The combination of the claim, the proof, and the visual evidence provides a satisfying and shareable nugget of information without requiring a swipe.
[08]
The structural pattern this video runs on
Framework
The Split-Screen Proclamation
To announce a significant achievement involving two distinct entities by presenting a bold headline claim, substantiating it with specific data, and visually juxtaposing the two subjects in a single, high-impact graphic.
The Milestone Proclamation
The main text overlay makes a declarative statement about a significant achievement, establishing the core news value of the post.
The Specific Proof
A secondary text overlay provides concrete, often numerical or personal, details that substantiate the main claim and make it more tangible and impressive.
The Visual Juxtaposition
A split-screen visual presents the two key subjects of the proclamation side-by-side, reinforcing the 'A and B' nature of the story and providing immediate visual context for each.
Gen Z is showing up at the box office for horror films but they also have a hand in creating them, too. “Backrooms” and “Obsession” directors have now become the youngest filmmakers to top the domestic box office. Kane Parsons (@kanepixels) is 20, and Curry Barker (@curry.barker) is 26. Have you seen “Backrooms” and “Obsession” yet? ✍️ Words by @nardos.haile 🖌️ Design by @anukivv
title · photo_0
“Backrooms” and “Obsession” directors are the first Gen Z filmmakers to top the U.S. box office
informational · photo_0
Kane Parsons is 20, and Curry Barker is 26.
branding · photo_0
impact
contextual · photo_0
Photo via A24
contextual · photo_0
Photo via Blumhouse Productions