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Trending short videosInfographic on ageism in movies
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@impact

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@impact If you’re a cinephile, you’ve probably seen more movies with male actors named Chris than female actors over 60 as the lead in the last three years. A new Age Without Limits study found that older women are severely underrepresented in 100 of the top-grossing films in the U.K. It’s four times more likely for a talking animal to lead a film than a woman over 60... The new study has shed light on the persistent ageism and misogyny that affect the visibility of older women actors in the film industry. 🔗 Source: Age Without Limits study https://www.agewithoutlimits.org/article/men-named-chris-or-talking-animals-more-likely-be-star-film-older-women ✍️ Words by @nardos.haile 🖌️ Design by @anukivv

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The edit1 shot · 6 text
Shots Text

Performance

Views
3.6M
Likes
237.4K
Comments
881
Engagement
6.7%
Outlier
10.9×

Video #30530 · Carousel

Infographic on ageism in moviesfrom @impact

[01]

Overview

A graphic created by 'impact' that presents a finding from the 'Age Without Limits' survey. It uses a combination of text and images (Demi Moore, Chris Pratt, Zootopia) to visually argue that older women are significantly underrepresented in major films compared to men named Chris or talking animals.

[02]

Simple outline

  1. 1Hook with absurd comparison
  2. 2Provide visual proof points
  3. 3State the serious takeaway

[03]

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[04]

Classification

Format
Carousel
Concepts
News CarouselStatement CarouselEditorial Carousel
Elements
Text OverlayDigital CollageTemplated Graphic Layout
Account
Brand
Topics
MoviesEntertainmentCultureSocial Activism

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

Movies are more likely to star men named Chris or a talking animal than women over 60, a new study finds

Verbal hook · 35%

If you’re a cinephile, you’ve probably seen more movies with male actors named Chris than female actors over 60 as the lead in the last three years.

Visual hook · 15%

A striking juxtaposition of an emotional close-up of an older actress with images of a male action hero and cartoon animals, combined with a large, bold headline overlay that immediately presents a controversial finding.

[06]

Hook template

Steal this for your own video

[Underrepresented group] are less likely to [get the outcome] than [absurdly specific group] or [ridiculous comparison], a new study finds

  • — Women over 60 are less likely to lead a movie than men named Chris or a talking animal, a new study finds
  • — Entry-level job seekers are less likely to get a callback than applicants named Jason or a résumé with a typo, a new study finds
  • — Public school teachers are less likely to get a raise than guys named Brad or a vending machine upgrade, a new study finds

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A single, information-dense slide that grabs attention with a shocking or bizarre statistical comparison presented as a headline.

Payoff

The final text overlay acts as the payoff, connecting the 'clickbait' style headline to a real-world issue, providing intellectual and emotional closure.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The WTF Stat Framework

Presents a shocking statistical finding as an absurd comparison between two specific, disparate categories. This hook is immediately validated with visual evidence and then grounded by a serious concluding statement, all within a single, dense slide.

  1. 1

    The Absurd Comparison Hook

    A large headline overlay that states a counter-intuitive finding by juxtaposing a highly specific, common category (e.g., 'men named Chris') against an underrepresented one (e.g., 'women over 60'), citing a 'new study' to add authority.

  2. 2

    The Visual Proof Trinity

    A set of images that visually represent the components of the headline's comparison. A large, emotional background image represents the core subject, while smaller inset images provide literal examples of the comparison points.

  3. 3

    The Grounding Statement

    A text overlay at the bottom of the slide that re-contextualizes the absurd headline into a serious issue, summarizing the study's main point and providing a formal takeaway.

Themes

  • ageism
  • sexism
  • media representation
  • social commentary

Techniques

  • digital collage
  • text overlay
  • visual juxtaposition

Trends

  • infographic content
  • social issue awareness

Post caption

If you’re a cinephile, you’ve probably seen more movies with male actors named Chris than female actors over 60 as the lead in the last three years. A new Age Without Limits study found that older women are severely underrepresented in 100 of the top-grossing films in the U.K. It’s four times more likely for a talking animal to lead a film than a woman over 60... The new study has shed light on the persistent ageism and misogyny that affect the visibility of older women actors in the film industry. 🔗 Source: Age Without Limits study https://www.agewithoutlimits.org/article/men-named-chris-or-talking-animals-more-likely-be-star-film-older-women ✍️ Words by @nardos.haile 🖌️ Design by @anukivv

Text overlays

  • branding · photo_0

    impact

  • title · photo_0

    Movies are more likely to star men named Chris or a talking animal than women over 60, a new study finds

  • contextual · photo_0

    "GUARDIANS OF THE GALAXY" PHOTO VIA DISNEY+

  • contextual · photo_0

    "ZOOTOPIA 2" PHOTO VIA DISNEY +

  • contextual · photo_0

    "THE SUBSTANCE" PHOTO VIA MUBI

  • informational · photo_0

    The Age Without Limits survey showcases the glaring disappearance of older women in recent high-grossing films.

Infographic on ageism in movies | Viral Hooks