@buzzfeedceleb
Instagram · Clip
@buzzfeedceleb To celebrate the new season of “Game Changer,” we had Sam Reich, Vic Michaelis, Brennan Lee Mulligan, Jacob Wysocki, and Kimia Behpoornia play a game of Who’s Who. Who is most likely to go viral? Who’s most likely to say “this feels unfair” every round? Watch all the hilarious chaos now on BuzzFeed Celeb YouTube! #GameChanger #Dropout
Performance
Video #31605 · Clip
[01]
The speaker, Brennan Lee Mulligan, responds to a producer's prompt by delivering an increasingly intense and comedic meta-monologue about the pressure to go viral and being asked to perform on the spot, while his castmates watch in amusement.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 65%
Everybody here is trying to put the onus on me that I go viral all the time to hamstring me in this coming season of Game Changer.
Visual hook · 35%
An animated fire graphic is overlaid at the bottom of the screen in a clean studio setting, creating immediate visual contrast and intrigue.
[06]
Steal this for your own video
Everybody here is trying to put the onus on me to so they can .
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens mid-monologue with high emotional energy and visual effects, making a dramatic accusation to immediately establish conflict and intrigue.
Payoff
The Ironic Confirmation: A different, calm participant observes the chaos and provides commentary, confirming that the desired outcome was achieved effortlessly and ironically, validating the entire premise for the viewer.
[08]
The structural pattern this video runs on
Framework
The Provoked Performance
To engineer a spontaneous, high-energy performance by challenging a charismatic subject to demonstrate a skill they've just claimed to possess, leading to a meta-commentary on the situation itself.
The Skill Proclamation
The subject pivots from a general complaint to a specific, arrogant claim about their unique and superior talent, raising the personal stakes.
The External Challenge
An off-screen authority figure issues a direct, simple prompt, challenging the subject to prove their proclaimed skill on the spot.
The Peer Catalyst
Other participants vocally amplify the challenge, increasing the social pressure and turning the moment into a public spectacle for the subject to perform.
The Meta-Eruption
The subject explodes with energy, fulfilling the request not by performing the skill directly, but by delivering a passionate performance about the absurdity of the request itself, breaking the fourth wall.
To celebrate the new season of “Game Changer,” we had Sam Reich, Vic Michaelis, Brennan Lee Mulligan, Jacob Wysocki, and Kimia Behpoornia play a game of Who’s Who. Who is most likely to go viral? Who’s most likely to say “this feels unfair” every round? Watch all the hilarious chaos now on BuzzFeed Celeb YouTube! #GameChanger #Dropout
branding · throughout
BuzzFeed CELEB
contextual · middle
GAME CHANGER
contextual · middle
PRODUCER Could you give us an example of a monologue?
Everybody here is trying to put the onus on me that I go viral all the time to hamstring me in this coming season of Game Changer. I, for one, will not allow it. I am the best at doing Brennan style monologues, and I'm not gonna be bashful about that. Can you give us an example of a monologue? An example of a monologue? Oh my god. Time to go viral, Brennan. BuzzFeed, what the is going on? I walk into your studio and I get double prompted in the first ten minutes to do a mod I something. Banana. Give me a suggestion. Pineapple. Good god. A theme. Anything. Something to do. It's happening, and we did nothing. Even the 1% was too much to ask for. We didn't do it I'll give you a 100. You filled in the gap.