@fordhamuniversity
Instagram · Speaker address
@fordhamuniversity Welcome to Fordham, Hoda! It is our honor to have you as our 2026 Commencement Speaker and to officially call you a Ram. 🐏🎓 — #Fordham #Fordham2026 #HodaKotb #Classof2026 #commencement
Performance
Video #31625 · Speaker address
[01]
Hoda Kotb, dressed in academic regalia, delivers a short, motivational commencement message for Fordham University graduates. She advises them on how to handle rejection by adopting a 'So what? Now what?' mindset and emphasizes that they only need to find one person to believe in them to succeed.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
Go Rams!
Verbal hook · 35%
Go Rams.
Visual hook · 30%
A woman in full academic regalia (cap and gown) makes an energetic hand gesture directly to the camera.
[07]
The promise the opener makes, and how the video pays it back
Hook
An energetic, insider greeting that immediately engages a specific target audience and establishes a positive, high-energy tone.
Payoff
A final, high-energy call to action that circles back to the initial community identity, leaving the audience feeling motivated and seen.
[08]
The structural pattern this video runs on
Framework
The Empowered Reframe
To present a common, negative experience and offer a simple, memorable mantra and mindset shift to overcome it, delivered by an authority figure to a specific community.
The Credential Drop
The speaker quickly establishes their identity and authority, providing context for why their advice is valuable and relevant to the audience.
The Universal Problem
The speaker introduces a common, relatable challenge or fear that the audience faces, creating an immediate need for a solution.
The Solution Mantra
A short, memorable, and repeatable phrase is offered as a direct tool to combat the stated problem. This is often repeated for emphasis.
The Principle Unpacked
The speaker explains the underlying philosophy or logic behind the mantra, moving from a simple tool to a deeper mindset shift by invalidating the power of the initial problem.
The Singular Focus Mandate
The broad principle is distilled into a single, actionable goal that feels achievable and empowering, reframing the path to success.
Welcome to Fordham, Hoda! It is our honor to have you as our 2026 Commencement Speaker and to officially call you a Ram. 🐏🎓 — #Fordham #Fordham2026 #HodaKotb #Classof2026 #commencement
contextual · beginning
Go Rams!
contextual · beginning
Hi guys,
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I'm so
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thrilled
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commencement
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speaker
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Fordham.
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my piece
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of advice.
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going
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rejections.
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I say?
informational · middle
So what?
informational · middle
Now what.
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the rule
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don't need
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like you.
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going to
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everyone's
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you.
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to find
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who's
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for you.
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Find
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your one
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you will
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life.
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Go get 'em
branding · end
Fordham.
Go Rams. Hi, guys. It's Hoda Kotb. I'm so thrilled to be the commencement speaker at Fordham. Okay. So here's my piece of advice. In life, you're gonna have multiple rejections. You know what I say? So what? Now what? So what? Now what? So the rule is you don't need everyone to like you, not everyone's gonna hire you, not everyone's gonna promote you. You just need to find the one who's gonna do that for you. Find your one and you will make it in life. Go get tier, Florida.