@deathtostock
Instagram · Carousel
@deathtostock Thinking is so in 🧠 DTS Head of Culture Strategy @aguspanzoni spoke with @mark1el about intellectualism’s recent rise to popularity online. We also developed a research board on this topic, comment ‘THINKERS’ to receive it 📖 Some are calling this moment performative, but do the means justify the end?
Performance
Video #32034 · Carousel
[01]
An overhead photo of a person lying on the floor surrounded by books, with a large text overlay asking 'WTF IS AN 'INTELLECTUAL INFLUENCER?'. The post is designed to promote a discussion or article on the topic, leveraging a provocative question and an aesthetic, thematic image to capture attention.
[02]
[03]
202.7K54×Critiquing influencer social media lies@theoparisi__ · Hot Take
1.6M5.2×Creator selfie with recommendation hook@gracebeverley · Statement Carousel
91.8KStrategist's trend signals title card@mirandadoesbrands · Statement Carousel
2M1.4×Guest rants about influencer culture@subwaytakes · Hot Take
1.9MKai Cenat childhood photo meme@zestynews · Headlines
534.8K12.4×Satirical influencer lifestyle montage@nmillz · Stereotype Satire
453.4KBold text graphic about viral trends@iammichellegifford · Hype Teaser
1MCreator satirically critiques influencer's calling@daadisnacks · Reaction
970.7KExplaining the post-brainrot era@eugbrandstrat · Breakdown
197.8K15.1×Creator shows off viral essay success@oliviabarbulescu · Social Proof Showcase
243.5K5.3×AI influencer case study breakdown@itsemilyhiggins · Breakdown
447.6K52.5×Creator's viral success ruined friendships@oliviabarbulescu · Vulnerable Monologue[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
WTF IS AN 'INTELLECTUAL INFLUENCER?'
Verbal hook · 20%
Thinking is so in 🧠
Visual hook · 15%
An aesthetically composed overhead shot of a person lying amidst a scattered collection of books, creating a visually intriguing and thematic scene of intellectualism and leisure.
[06]
Steal this for your own video
WTF IS A '?'
[07]
The promise the opener makes, and how the video pays it back
Hook
The entire slide functions as a hook, using a large, confrontational question overlaid on an aesthetically aligned image to stop the scroll and introduce a novel or trending concept.
Payoff
The slide's structure intentionally withholds the answer, creating a knowledge gap that functions as a 'Call to Caption' or 'Call to Click', compelling the user to seek the resolution outside the image itself.
[08]
The structural pattern this video runs on
Framework
The Provocative Inquiry
To hook the audience with a bold, culturally relevant question and immediately validate it with a citation of authority, creating intrigue and promising a high-value answer in the associated content (e.g., the caption or an article).
The 'WTF' Question
Presents a bold, relatable, and slightly controversial question in large, dominant text. This captures immediate attention, frames the topic, and uses colloquial language ('WTF') to signal cultural relevance.
The Authority Grounding
Provides context and establishes credibility in smaller, secondary text. It cites reputable sources, experts, and publications, transforming the provocative question into a serious inquiry and legitimizing the discussion.
Thinking is so in 🧠 DTS Head of Culture Strategy @aguspanzoni spoke with @mark1el about intellectualism’s recent rise to popularity online. We also developed a research board on this topic, comment ‘THINKERS’ to receive it 📖 Some are calling this moment performative, but do the means justify the end?
title · photo_0
WTF IS AN 'INTELLECTUAL INFLUENCER?'
contextual · photo_0
DTS Head of Culture Strategy Agus Panzoni spoke with Markiel Magsalin at Vogue Business on the rise of the intellectual influencer.