@whatisnewyork
Instagram · Skit
@whatisnewyork Hailing a cab is one thing, but fitting in… #whatisnewyork #ad (@instacart)
@whatisnewyork
Instagram · Skit
@whatisnewyork Hailing a cab is one thing, but fitting in… #whatisnewyork #ad (@instacart)
Performance
Video #3222 · Skit
[01]
The video captures a comedic scene where three famous brand mascots—the Green Giant, the Pillsbury Doughboy, and the Kool-Aid Man—are on a city street. The Green Giant first attempts and fails to get into a yellow taxi, after which the Pillsbury Doughboy tries and struggles to fit, leading to the Kool-Aid Man pushing him into the vehicle from behind.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook
An unusual and attention-grabbing scene of multiple, large, recognizable brand mascots (Green Giant, Pillsbury Doughboy) on a busy city street attempting to get into a yellow taxi.
[07]
The promise the opener makes, and how the video pays it back
Hook
Present an unusual or oversized subject attempting a common, physically restrictive action, immediately creating a visual question of 'how will they do that?'
Payoff
The immediate problem is solved through a chaotic group action, delivering a satisfying and humorous physical comedy punchline.
[08]
The structural pattern this video runs on
Framework
The Escalating Group Struggle
A sequence of characters attempts a simple but physically awkward task, with each attempt escalating the comedic failure until a group effort leads to a chaotic resolution.
The Initial Failure
The first subject attempts the action and fails or gives up, clearly defining the central physical obstacle for the viewer.
The Follow-Up Attempt
A second, similarly challenged subject attempts the same action, creating narrative repetition and building anticipation for a similar or different outcome.
The Escalating Predicament
The second subject's attempt results not in a simple failure, but in them becoming physically stuck, transforming the problem from an inability to complete the task to a new, more complex situation.
The Collaborative Intervention
A third subject enters the frame to help the stuck subject, shifting the narrative from individual struggle to a group effort.
Hailing a cab is one thing, but fitting in… #whatisnewyork #ad (@instacart)