Viral Hooks
Trending short videosShake Shack sprinkle milkshake and sundae.
S

@shakeshack

Instagram · Carousel

@shakeshack You loved it, so we’re making it a thing. For one day only in NYC, we’re serving a limited supply of Vanilla Dot Cake Shakes and Vanilla Dot Cake Sundaes at our West Village Shack, tomorrow (6/5).   Vanilla Dot Cake Shake Vanilla frozen custard hand-spun with vanilla cake pieces, poured over a layer of vanilla cake, topped with whipped cream and a layer of rainbow sprinkles.   Vanilla Dot Cake Sundae A layer of vanilla cake, topped with vanilla frozen custard and a layer of rainbow sprinkles.   Available while supplies last.

View original on Instagram

Performance

Views
808.7K
Likes
53.9K
Comments
238
Engagement
6.7%
Outlier
32.9×

Video #32254 · Carousel

Shake Shack sprinkle milkshake and sundae.from @shakeshack

[01]

Overview

A promotional photograph from Shake Shack featuring a vanilla milkshake and a vanilla sundae, both extravagantly topped with rainbow sprinkles. The items are presented on a branded tray in a bright, outdoor setting, designed to promote a limited-time menu offering and entice customers with an appetizing visual.

[03]

Related videos

162.6K16.2×Maximalist sprinkles party hosting guide@club.crumbs · Tutorial / How To1.3M399.6×Aesthetic montage of dessert close-ups@summerfridays · Vibe Showcase124.5K15.1×Colorful, maximalist outdoor brunch party@crumbsofnyc · Event Showcase85.7K1×Close-up of a delicious burger@sandiegotalks · Local Business Guide1.4M18.8×Room service tray with fries on a bed.@dietcoke · Lifestyle Showcase467.5K23.5×Aesthetic montage of brunch spot@melissamale · Lifestyle Showcase157.6KFestive sprinkle-covered cafe drinks promo@lalalandkindcafe · Product Promo2.3M86.9×Aesthetic local diner food montage@thechelseasquarediner · Location Showcase472.7K10.7×Cafe owner promotes with blooper@ellescafe · Showcase1.6M3×Trending audio reveals event burger@themasters · Hype Teaser294.2K15.6×Rapid fire showcase of diner food@thechelseasquarediner · Showcase1.9M99.4×Question answered with aesthetic montage@thechelseasquarediner · Vibe Showcase

[04]

Classification

Format
Carousel
Concepts
Product ShowcaseProduct Promo
Elements
Shallow Depth of Field
Account
Brand
Topics
FoodBeveragesRestaurantBrand Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

You loved it, so we’re making it a thing. For one day only in NYC, we’re serving a limited supply...

Visual hook · 65%

The dense, vibrant layer of multi-colored rainbow sprinkles creates a powerful color pop and texture contrast against the white desserts, making them look indulgent and visually irresistible.

[06]

Hook template

Steal this for your own video

A [signature topping or garnish] completely covering a [food or drink item], so dense you can barely see what's underneath.

  • — A mountain of rainbow sprinkles completely covering a vanilla milkshake, so dense you can barely see the whipped cream underneath.
  • — A blanket of crispy fried shallots completely covering a bowl of ramen, so dense you can barely see the broth underneath.
  • — A layer of edible gold flakes completely covering a chocolate cake, so dense you can barely see the frosting underneath.

Themes

  • Indulgence
  • Nostalgia
  • Celebration
  • Limited-Time Offer

Techniques

  • Food Photography
  • Shallow Depth of Field
  • Color Contrast

Trends

  • Over-the-top Desserts

Post caption

You loved it, so we’re making it a thing. For one day only in NYC, we’re serving a limited supply of Vanilla Dot Cake Shakes and Vanilla Dot Cake Sundaes at our West Village Shack, tomorrow (6/5).   Vanilla Dot Cake Shake Vanilla frozen custard hand-spun with vanilla cake pieces, poured over a layer of vanilla cake, topped with whipped cream and a layer of rainbow sprinkles.   Vanilla Dot Cake Sundae A layer of vanilla cake, topped with vanilla frozen custard and a layer of rainbow sprinkles.   Available while supplies last.

Shake Shack sprinkle milkshake and sundae. | Viral Hooks