@dizzybeemarketing
Instagram · Split screen
@dizzybeemarketing Food pics look nice and all but they rarely get a lot of reach, so here’s what restaurants should post instead. What product or industry should I do this for next? #socialmediastrategy #socialmediamarketing #contentmarketing #entrepreneur #smallbusinessowner
Performance
Video #32478 · Split screen
[01]
The creator presents a list of three content marketing strategies for restaurants to use instead of just posting food photos. She explains each concept—"Conversations," "Tastings," and "Recipes"—using illustrative B-roll and screenshots from a notes app, detailing how each strategy builds engagement and brand personality.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
What Restaurants Should Post Besides FOOD ✨
Verbal hook · 30%
Here's what restaurants should post besides food.
Visual hook · 15%
A dynamic four-panel collage showing different restaurant scenes: a close-up of pasta, two stylish women dining, a group laughing over a meal, and a collection of colorful cocktails.
[06]
Steal this for your own video
What Should Post Besides
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, counterintuitive question that challenges a fundamental assumption for a specific target audience, promising a better way.
Payoff
The final beat serves as the payoff, offering the most in-depth and expertise-driven solution, leaving the viewer with a comprehensive set of actionable strategies.
[08]
The structural pattern this video runs on
Framework
The Alternative Strategy Blueprint
A prescriptive list-based framework that challenges a common practice within a niche and offers three distinct, actionable alternatives, each escalating in its direct connection to the product or service.
The Environmental Angle
To introduce the first alternative strategy, which shifts focus from the core product to the experience, environment, or community surrounding it.
The Social Proof Angle
To introduce the second alternative, which uses authentic reactions and testimonials to validate the product's quality and build trust.
The Authority Angle
To introduce the final alternative, which showcases the expertise, process, and personality behind the product, establishing the creator as an authority.
Food pics look nice and all but they rarely get a lot of reach, so here’s what restaurants should post instead. What product or industry should I do this for next? #socialmediastrategy #socialmediamarketing #contentmarketing #entrepreneur #smallbusinessowner
title · beginning
What Restaurants Should Post Besides FOOD ✨
informational · beginning
What Restaurants Should Post Besides Food 🍽️
informational · beginning
1️⃣ Conversations Overheard-style moments that feel entertaining first, with natural reactions to the food woven in.
contextual · beginning
He must be pushing 40 now right?
contextual · beginning
Tom Holland was there yesterday
contextual · beginning
OVERHEARD at Wimbledon
informational · middle
2️⃣ Tastings POV taste tests that bring menu items to life through authentic real-time reactions.
contextual · middle
Pomodoro
contextual · middle
Pesto
informational · middle
3️⃣ Recipes Quick chef-led breakdowns of what people are actually ordering and how those items are prepared.
It tier restaurant should post besides food? Number one, real conversations. Think overheard at Wimbledon vibes, but instead of branding it for your restaurant that most people probably haven't heard of yet, you can name the series something more broadly appealing, like overheard over lunch or overheard on date night depending on the vibe you wanna promote. And each episode could end with people actually remarking on the food. So you suddenly plug that first better experience in a format that can be cut a ton of different ways. Number two, tastings. Rather than constantly telling people what you sell, you can bring your menu items to life by sharing what real stakeholders think about your food and could set the stakes with on screen best like POV, your boss tries your new menu items for the first tier, which not only increases social proof by revealing tier reaction, but also introduces the chefs as the hero in each post that people start to look for and root for. And then lastly, you could leverage real receipts to ask chefs questions about actual orders. Like, what was the most popular item on the dish last week? What was the strangest? What was the most expensive? And so on. And then have them answer and walk you through how to prepare that dish. So it feels more like an interactive cooking show that highlights the quality and personality behind your dishes instead of another photo of food in someone's feed.