Explains marketing ins and outsfrom @staffroomtalks

Transcript

Better ready to take notes because here are the ins and outs of best strategy for 2025. This might be controversial, but ChatChiPT is out. Saw that Jerf Avenue made this post on Instagram, and just by looking at their caption, it reeked of ChatChiPT. To me, the worst part is that someone even commented, I smell chatty b t. And Matilda Jerf worse replied saying, just our amazing, talented copywriter. She has the most beautiful way with words. I really hope that this comment is satire because that was not written by a copywriter. In is quirky, interesting captions rank copywriting. You good have the most simple basic video, but if you have copy that's super edgy, super interesting, that will make or break your video. Next out is typical product promotion. When I say that, I mean the typical formula that people have been doing on Instagram for many, many years, which is the perfect feed, high end photo shoot. That stuff is great if your brand is already established, but if you're trying to grow a presence, that is not what you wanna do. I would focus on humanizing the brand. People just wanna relate to people. Even big brands like Aritzia are hopping on this trend. They did this man in the street street style video with their CEO worse they bumped into her on the street. She did a tour of the store and went through her whole journey at Aritzia. Out are pretty UGC videos. Instead, focus on purposeful and meaningful content. Good always be asking yourself two questions. Number one, why are you posting this? And number two, would you send this to a friend? If the answer is no, should not be posting it. This one's a bit controversial, but switching up your content. Don't fix what ain't broke. Comfort content is going to be all the rage in 2025. You might think that your content is repetitive to you, but to others, it's comfort content. Think of your favorite vlogger. They're always posting the same thing. They're always posting the same morning routine, but it's so satisfying to see. Out are carousels on TikTok. Instead, focus on interview videos. Let's say you're going to New York and you wanna know what the best restaurants in New York are. Which one are you more likely to like and share? Option a, a carousel from a random account. Option b, a man on the street style interview going up to local New Yorkers and asking them what their favorite restaurant is. Guys, some of these are pretty hot takes, so let me know what you think in the comments.