Viral Hooks
Trending short videosWomen in athleisure at a fair
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@setactive

Instagram · Carousel

@setactive SET STATE FAIR GIVEAWAY (!!) The prize? Some pieces from our Seasonal Shop’s summer collection to 5 winners. Play to win. 🎡🍦☀️ Available 06.17 @ 10AM PST / 1PM EST. How to enter: • Double-tap ❤️ this post • Comment what color you want from this drop! • Follow @setactive on IG + TikTok • Follow our founder @lindseycarter • Share to your story for a bonus entry Winners announced on 06.11.

View original on Instagram

Performance

Views
303.8K
Likes
20.3K
Comments
9.5K
Engagement
9.8%
Outlier
2.7×

Video #32874 · Carousel

Women in athleisure at a fairfrom @setactive

[01]

Overview

This is a lifestyle marketing photo for the brand SET Active, featuring two models wearing pieces from an upcoming collection at a state fair. The image aims to associate the brand with fun, friendship, and a vibrant, active lifestyle, while the caption announces a product giveaway to drive engagement and promote the new clothing drop.

[03]

Related videos

[04]

Classification

Format
Concepts
Lifestyle ShowcaseProduct PromoGiveaway Announcement
Elements
Mood LightingProduct PlacementGiveaway

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

SET STATE FAIR GIVEAWAY (!!)

Visual hook · 40%

The vibrant, color-coordinated yellow and blue outfits create a strong visual pop against the fair background. The image of two smiling women enjoying a large funnel cake combines human interest with a desirable, indulgent experience, making the scene feel aspirational and fun.

[06]

Hook template

Steal this for your own video

We're giving away [desirable product or experience] — here's how to enter [urgency or timing cue].

  • — We're giving away a full skincare routine bundle — here's how to enter before Sunday.
  • — We're giving away a home workout equipment set — here's how to enter this weekend only.
  • — We're giving away a full outfit from our new drop — here's how to enter before it sells out.

Themes

  • Summer
  • Friendship
  • Leisure
  • Indulgence

Techniques

  • Golden hour lighting
  • Candid photography
  • Shallow depth of field

Trends

  • Athleisure as everyday wear
  • Aspirational lifestyle marketing
  • Brand giveaways

Post caption

SET STATE FAIR GIVEAWAY (!!) The prize? Some pieces from our Seasonal Shop’s summer collection to 5 winners. Play to win. 🎡🍦☀️ Available 06.17 @ 10AM PST / 1PM EST. How to enter: • Double-tap ❤️ this post • Comment what color you want from this drop! • Follow @setactive on IG + TikTok • Follow our founder @lindseycarter • Share to your story for a bonus entry Winners announced on 06.11.

Women in athleisure at a fair | Viral Hooks