Viral Hooks
Trending short videosViral makeup trend tutorial
M

@mahammalek

TikTok · Speaker address

@mahammalek I searched “my makeup type” on Tiktok and got toasty makeup so let’s try it out together!! @Too Faced melting chocolate bronzer @Kosas color corrector @Haus Labs by Lady Gaga concealer in 11 @hudabeautyshop blush filter in coco loco Kosas cloud set in comfy @Huda Beauty easy bake in sugar cookie @patrick ta blush duo in she’s blushing Kosas bronzer @makeupbymario master mattes eyeshadow pallete @L’Oréal Paris lumi highlighter stick Makeup by Mario pencil eyeliner @Tweezerman UK eyelash curler Too Faces foreplay mascara primer @Maybelline NY sky high mascara @Anastasia Beverly Hills brow wiz Maybelline super fluff tinted brow gel Makeup by Mario lip liner in Travis Kosas lip liner in supreme Makeup my Mario lip oil in bare @Palladio Beauty brightening loose powder #fyp #toastymakeup #mymakeuptype #makeuptype #makeup #toronto

View original on TikTok

The edit1 shot · 3 text
Shots Text3:00

Performance

Views
11.1M
Likes
519.8K
Comments
1.5K
Engagement
4.7%
Outlier
153.4×
Length · 8 Jul 2025
3:00

Video #33133 · Speaker address

Viral makeup trend tutorialfrom @mahammalek

[01]

Overview

The creator introduces the 'my makeup type' TikTok trend, revealing her result is 'toasty makeup.' She shows the finished look, expresses her approval, and then begins a step-by-step tutorial on how to achieve it. She demonstrates the application of bronzer, color corrector, concealer, blush, and setting powders, explaining her techniques for each step to create the warm, bronzed look.

[02]

Simple outline

  1. 1State personalized trend result
  2. 2Validate result with final look
  3. 3Promise the 'how-to'
  4. 4Deconstruct the process
  5. 5Explain technique rationale

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How ToGet Ready With Me
Elements
Final Result HookImage OverlayTitle Text HookJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

"My makeup type" Toasty makeup edition

Verbal hook · 35%

If you search up my makeup type on TikTok, apparently, it shows you what type of look is gonna suit you best.

Visual hook · 10%

The creator is shown with a fully completed, polished makeup look while looking directly at the camera, immediately showcasing the final result of the tutorial.

[06]

Hook template

Steal this for your own video

I searched [viral trend] and it told me my [identity category] — so I tried it

  • — I searched my skin type on TikTok and it told me my exact skincare routine — so I tried it
  • — I searched my face shape on YouTube and it told me my perfect haircut — so I tried it
  • — I searched my body type on TikTok and it told me my ideal workout style — so I tried it

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce a popular, replicable social media trend and state the specific, personalized result it generated for the creator, creating immediate relatability and curiosity.

Payoff

The viewer is equipped with the complete, step-by-step knowledge required to replicate the successful result that was validated at the beginning of the video.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Reverse-Engineered Result

Hook the audience by revealing a desirable, personalized outcome from a popular trend, then satisfy their curiosity by providing a step-by-step tutorial on how to replicate the success.

  1. 1

    The Thesis Proof

    Immediately show the final, successful outcome. Verbally express satisfaction and validate that the result is a perfect fit, proving the initial premise is worth pursuing and retaining the viewer.

  2. 2

    The Tutorial Contract

    Explicitly state that the remainder of the video will be a tutorial on how to achieve the same result, creating a clear transition and managing viewer expectations.

  3. 3

    The Step-by-Step Deconstruction

    Begin the tutorial, breaking the process down into logical, sequential steps. Each step involves presenting a tool/product and demonstrating its application.

  4. 4

    The Rationale Reveal

    Periodically explain the 'why' behind a specific technique or product choice, adding educational value and establishing authority beyond simple demonstration.

Themes

  • Beauty trends
  • Self-expression
  • Tutorial
  • Personalization

Techniques

  • Makeup application
  • Color correcting
  • Contouring
  • Baking

Trends

  • My Makeup Type trend
  • Toasty Makeup
  • Latte Makeup

Post caption

I searched “my makeup type” on Tiktok and got toasty makeup so let’s try it out together!! @Too Faced melting chocolate bronzer @Kosas color corrector @Haus Labs by Lady Gaga concealer in 11 @hudabeautyshop blush filter in coco loco Kosas cloud set in comfy @Huda Beauty easy bake in sugar cookie @patrick ta blush duo in she’s blushing Kosas bronzer @makeupbymario master mattes eyeshadow pallete @L’Oréal Paris lumi highlighter stick Makeup by Mario pencil eyeliner @Tweezerman UK eyelash curler Too Faces foreplay mascara primer @Maybelline NY sky high mascara @Anastasia Beverly Hills brow wiz Maybelline super fluff tinted brow gel Makeup by Mario lip liner in Travis Kosas lip liner in supreme Makeup my Mario lip oil in bare @Palladio Beauty brightening loose powder #fyp #toastymakeup #mymakeuptype #makeuptype #makeup #toronto

Text overlays

  • title · beginning

    "My makeup type" Toasty makeup edition

  • contextual · beginning

    this type of makeup.

  • contextual · beginning

    This type of makeup.

Transcript

If you search up my makeup type on TikTok, apparently, it shows you what type of look is gonna suit you best. So I got toasty glam, and I freaking love it so much. I actually think it really, really suits me. Bronzy skin, a toasty eye, a tier brown lip. So if you wanna see how I did this look, keep on watching. I'm actually gonna start with my bronzer. I'm gonna put it on the back of my hand first, pick it up with the brush, and go wherever the sun would naturally hit. So all across the cheeks, it'll come together. I want a really bright under eye, so I'm gonna make sure I color correct first. And then I'm gonna go in with my concealer a little on the forehead under the eyes. I like to blend with a smaller concealer brush first, and then I go in with a bigger brush. I feel like this is the perfect blush to use for this look. It's the Huda Beauty blush filter in Coco Loco. It's gonna better that blushy bronzer effect. And then whatever's left on the brush, come down here on the apples. I want my under eyes to be really bright, so I'm first gonna set with the pressed powder. Then I'm gonna bake with Huda Beauty.