@izzydavey99
TikTok · Process Montage
@izzydavey99 Giving the ‘Hailey Beiber’ Toasty/teddy mocha brown makeup a go. How do we think it went?…. #toastymakeup #makeup #makeupgrwm #grwmmakeup #grwm
Trending short videosShow makeup process start to finish
The edit1 shot · 1 text
Shots Text2:36
Performance
- Views
- 1.3M
- Likes
- 105.6K
- Comments
- 668
- Engagement
- 8.1%
- Outlier
- 15.6×
- Length · 17 Feb 2026
- 2:36
Video #20227 · Process Montage
Show makeup process start to finishfrom @izzydavey99
[01]
Overview
The creator starts by stating she had a bad night's sleep and introduces her goal to recreate Hailey Bieber's 'toasty' makeup look. She briefly shows a reference photo collage, then transitions into a fast-paced, music-driven montage demonstrating her entire makeup application process step-by-step, concluding with a final reveal of the finished, styled look.
[02]
Simple outline
- 1Introduce goal and reference
- 2Execute process montage
- 3Reveal final result
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 60%
Sleep was sad. We're gonna see if we can do some dirty makeup today.
Visual hook · 40%
Close-up of the creator looking tired and rubbing her eye, establishing a relatable, unpolished 'before' state to contrast with the final look.
[06]
Hook template
Steal this for your own video
—we're going to see if I can turn it into today.
- — I barely slept last night—we're going to see if I can turn it into a toasty, bronzed makeup look today.
- — My curls are a complete mess—we're going to see if I can turn them into a glossy red-carpet blowout today.
- — This blank wall is depressing—we're going to see if I can turn it into a cozy reading nook today.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Establish a relatable starting point and immediately introduce a specific visual challenge using a reference image to set expectations.
Payoff
The Final Reveal: The completed transformation is showcased, providing a satisfying conclusion and allowing the viewer to mentally compare the result to the initial reference.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Reference Recreation
Setting a specific visual goal using a reference image, then showing the satisfying, fast-paced transformation process to achieve that look.
- 1
The Goal Setting
Clearly state the objective and display a reference photo to establish the 'target' state, creating anticipation for the final result.
- 2
The Execution Montage
A fast-paced, visually engaging sequence showing the step-by-step process of achieving the goal, maintaining viewer interest through rapid cuts and progression.
Themes
Techniques
Trends
Post caption
Giving the ‘Hailey Beiber’ Toasty/teddy mocha brown makeup a go. How do we think it went?…. #toastymakeup #makeup #makeupgrwm #grwmmakeup #grwm
Text overlays
contextual · beginning
Toasty makeup 🧸
Transcript
Sleep was sad. We're gonna see if we can do some dirty makeup today. This is my reference photo. See how close that we