Viral Hooks
Trending short videosEmbroidered meme pillow on bench
H

@hillhouse

Instagram · Single Photo

@hillhouse We did not come up with this but when we saw the video… we knew it belonged on a Hill House pillow 🧡💙 P.S. Sneak peek at a new pillow launching soon 😌 Original rhyme by @mdahnafhossain

View original on Instagram

Performance

Views
335.1K
Likes
22.3K
Comments
1.1K
Engagement
7%
Outlier
16.1×

Video #33476 · Single Photo

Embroidered meme pillow on benchfrom @hillhouse

[01]

Overview

A product photograph showcasing a cream-colored, scalloped-edge pillow resting on a wooden bench outdoors. The pillow is embroidered with the text 'my mayor muslim, my bagel jewish, my christian dior, knicks in four', referencing a viral internet rhyme to promote a new product and convey brand personality.

[03]

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[04]

Classification

Format
Single Photo
Concepts
Product ShowcaseShow and Tell
Elements
Thematic StagingShallow Depth of FieldMood Lighting
Account
Brand
Topics
Home DecorPop CultureInternet CultureBrand Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

my mayor muslim my bagel jewish my christian dior knicks in four

Verbal hook · 15%

We did not come up with this but when we saw the video… we knew it belonged on a Hill House pillow 🧡💙

Visual hook · 20%

Aesthetically pleasing composition featuring a unique, scalloped-edge pillow in warm, golden hour lighting against a contrasting background of green foliage and a wooden bench.

[06]

Hook template

Steal this for your own video

my [local figure] [identity] my [everyday staple] [identity] my [aspirational brand] [identity] [local team] in [number]

  • — my mayor Muslim my bagel Jewish my Christian Dior Knicks in four
  • — my governor vegan my coffee oat milk my Gucci vintage Warriors in six
  • — my librarian punk my pizza Italian my Prada pre-owned Dodgers in five

Themes

  • cultural identity
  • humor
  • brand personality
  • internet culture

Techniques

  • natural lighting
  • product staging
  • shallow depth of field

Trends

  • meme merchandise
  • text-based decor

Post caption

We did not come up with this but when we saw the video… we knew it belonged on a Hill House pillow 🧡💙 P.S. Sneak peek at a new pillow launching soon 😌 Original rhyme by @mdahnafhossain