Viral Hooks
Trending short videosUsing AI for event strategy
J

@jtbarnett

Instagram · Speaker address

@jtbarnett how to know which events to go to, with @perplexity computer ⭐️ comment “PROMPT” for the exact prompt i used so u can make this for yourself!

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Performance

Views
654.5K
Likes
16.6K
Comments
214
Engagement
2.6%
Outlier
51.1×
Length · 10 Jun 2026
1:02

Video #33591 · Speaker address

Using AI for event strategyfrom @jtbarnett

[01]

Overview

The creator explains his strategy for navigating large events with overwhelming schedules. He starts by stating the problem of having to sort through over 1,200 events, then introduces the AI tool Perplexity as his solution, which he calls his 'business strategist.' He walks through the process: using voice memos to instruct the AI to pull all public data on speakers, brands, and locations, cross-reference it with his personal goals, and generate a detailed, strategic itinerary, which he showcases through graphic overlays. He concludes by stating this method can be applied to any major event like Coachella or SXSW and directs viewers to the caption for more information.

[02]

Simple outline

  1. 1Hook with high-stakes problem
  2. 2Reveal a 'secret weapon' tool
  3. 3Demonstrate the tool's process
  4. 4Showcase the strategic outcome

[03]

Related videos

[04]

Classification

Concepts
Opportunity ExplainerTutorial / How To
Elements
Graphic OverlayJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 45%

I'm looking at 1,226 events.

Visual hook · 55%

Multiple graphic cards representing different events begin to float around the speaker's head, visually illustrating the concept of information overload and the scale of the problem he is about to discuss.

[06]

Hook template

Steal this for your own video

Watch what happens when [overwhelming visual of scale or chaos] starts floating around [anchor point] — this is a [size or scope descriptor] [problem or situation] most people never solve.

  • — Watch what happens when 1,200 unread emails start floating around a single inbox — this is a scale problem most professionals never solve.
  • — Watch what happens when 47 competing workout plans start circling a single whiteboard — this is an information overload problem most gym-goers never crack.
  • — Watch what happens when 300 product SKUs start floating around one spreadsheet — this is an inventory chaos problem most small business owners ignore.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Begins in the middle of a high-stress action, using a large, specific number to establish an overwhelming problem and create immediate curiosity.

Payoff

Concludes by reinforcing the strategic benefit, solidifying the tool's value and encouraging viewer adoption.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Strategic Solution Blueprint

Presenting a common, overwhelming problem and demonstrating a specific tool or method as a strategic, personalized solution by breaking down the 'how' and showcasing the final, actionable 'what'.

  1. 1

    The Universal Problem Statement

    Transitions from the specific hook to a broad, relatable question that directly engages the audience and frames the shared pain point.

  2. 2

    The 'Secret Weapon' Reveal

    Re-contextualizes the opening hook as the use of a specific tool or method, positioning it as the hero of the story.

  3. 3

    The Functional Analogy

    Defines the tool's purpose using a simple, powerful metaphor that makes its value instantly understandable (e.g., 'it's like a personal strategist').

  4. 4

    The Process Breakdown (Part 1: Input)

    Explains the first step of the solution: how the tool gathers a vast amount of raw, relevant information from public sources.

  5. 5

    The Process Breakdown (Part 2: Personalization)

    Explains the crucial second step: how the tool filters and organizes the raw information based on the user's unique goals, creating a personalized output.

  6. 6

    The Actionable Payoff

    Visually reveals the final, organized, and strategic output of the process, providing concrete proof of the solution's effectiveness.

  7. 7

    The Expanded Application

    Generalizes the solution's utility by applying it to other well-known scenarios, broadening its relevance and demonstrating its versatility.

Themes

  • Productivity hacks
  • AI integration
  • Strategic networking
  • Information overload

Techniques

  • Direct address
  • Problem-solution framework
  • Product demonstration

Trends

  • AI productivity tools
  • Creator economy business tips

Post caption

how to know which events to go to, with @perplexity computer ⭐️ comment “PROMPT” for the exact prompt i used so u can make this for yourself!

Text overlays

  • informational · beginning

    1,226

  • branding · beginning

    perplexity computer

  • informational · middle

    1200+

  • informational · middle

    WHY IT MATTERS A culture-and-business crossover room with athletes, musicians, brands and media partners — a highly visual, high-energy activation that draws a broad audience.

  • informational · end

    BUSINESS OPPORTUNITY Sports/culture brand partnerships, premium networking, and highly visual content.

Transcript

I'm looking at 1,226 events. Alright. Hear me out for a second. If you go to any major event that has a bunch of things going on in it, how do you know what you should go to? What you just heard me saying is me voice memoing to Perplexity Computer. Perplexity acts like my business strategist when I go to events. So if I go to best like CanLion, which has 1,200 plus events going on at it, I no know what I should go to. It's gonna go and it's gonna pull every single person that I can find publicly available that is speaking, that is hosting, that is doing anything. It's gonna map out the date, the time, the location, who's there, what brands will be tier. And then it's gonna cross reference that with my own goals and find where I should be. Who should I meet with? Who should I talk to? What should I talk about? All of those things. That way, for me, I can look through all of it and be like, okay, I'm gonna add these in my calendar. I'm gonna stop by there. I'm gonna stop by there. I'm gonna look for this person. Really helps me be strategic when I go to these different things. And I and you can use this at anything. I can use this at Coachella. I can use this at South by Southwest. Any event. I'll put more info in here below. You should really check it out if you're going to a lot of events.

Using AI for event strategy | Viral Hooks