Viral Hooks
Trending short videosCreator builds personal AI financial advisor
M

@marshallhaas

Instagram · Talking Head Edit

@marshallhaas I just used @perplexity Computer to build a “Money Guy” that knows my entire financial life. I use it to ask personalized money questions.  Comment “Computer” and I’ll show you how I built it. #PerplexityPartner #personalfinance #entrepreneurship #AI

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The edit1 shot · 12 text
Shots Text1:13

Performance

Views
671.7K
Likes
15.8K
Comments
3.7K
Engagement
2.9%
Outlier
7.3×
Length · 6 Jul 2026
1:13

Video #35679 · Talking Head Edit

Creator builds personal AI financial advisorfrom @marshallhaas

[01]

Overview

The creator shares his personal story of selling his business and facing the challenge of managing his new wealth with fragmented advice. He then demonstrates how he used Perplexity Computer to build a personalized AI financial advisor, or 'Money Guy,' by uploading his complete financial data. He showcases the tool's power by asking it complex, context-aware questions about major purchases like a vacation home and collector cars, highlighting how it provides tailored advice based on his unique situation.

[02]

Simple outline

  1. 1Identify a complex problem
  2. 2Build a custom solution
  3. 3Demonstrate personalized results

[03]

Related videos

[04]

Classification

Concepts
Case Study BreakdownProduct DemoOrigin StoryQuest Recap
Elements
VoiceoverB-Roll CutawayText OverlayScreen Recording

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

When I sold my business, I suddenly had a pile of money to spend and invest.

Visual hook · 40%

The creator walks through a door into a large, modern garage, revealing several luxury sports cars, immediately establishing a theme of wealth and high-value assets.

[06]

Hook template

Steal this for your own video

When I [major life milestone], I suddenly had [valuable asset or resource] and no idea what to do with it.

  • — When I sold my company, I suddenly had a seven-figure payout and no idea what to do with it.
  • — When I retired at 42, I suddenly had 40 hours a week free and no idea what to do with it.
  • — When I got my inheritance, I suddenly had a piece of property and no idea what to do with it.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Begins with an aspirational life event (e.g., a major success) to capture attention, immediately followed by the introduction of an unexpected, complex problem that arises from that success.

Payoff

Concludes with a direct call to action that empowers the viewer, offering them the ability to build their own version of the demonstrated solution to solve their own problems.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Custom Solution Showcase

A narrative framework that presents a high-stakes, relatable problem, then documents the creation and successful application of a personalized solution using a specific tool, thereby proving the tool's value through tangible, context-aware results.

  1. 1

    The Windfall Premise

    Establishes the protagonist's desirable situation and the initial, superficial benefits, setting a high-stakes context.

  2. 2

    The Fragmentation Flaw

    Pivots from the positive setup to reveal the core conflict: existing systems or experts are siloed and cannot provide a complete, holistic picture, creating a specific and frustrating pain point.

  3. 3

    The Ideal Solution Defined

    Articulates the perfect, seemingly unattainable solution—a single, all-knowing entity that understands the entire context.

  4. 4

    The AI Architect

    The protagonist takes agency and introduces the featured tool as the means to build the previously defined ideal solution, shifting from problem-haver to solution-builder.

  5. 5

    The Digital Brain Dump

    Visually demonstrates the process of feeding the tool all relevant, disparate data sources. This builds credibility by showing the comprehensive nature of the setup.

  6. 6

    The High-Stakes Inquisition

    The protagonist tests the newly built solution by asking it complex, specific, and high-value questions that the previous fragmented system could not answer effectively.

  7. 7

    The Contextual Verdict

    Showcases the tool's output, emphasizing how it provides nuanced, personalized answers based on the complete data set, directly resolving the initial conflict.

  8. 8

    The Relatability Bridge

    Broadens the protagonist's specific, high-level problem into a universal principle that the audience can relate to, regardless of their own scale.

Themes

  • Wealth management
  • Problem-solving through technology
  • Financial independence
  • Aspirational lifestyle

Techniques

  • Personal storytelling
  • Product demonstration
  • Voiceover narration
  • B-roll montage

Trends

  • AI productivity tools
  • Creator-led brand partnerships

Post caption

I just used @perplexity Computer to build a “Money Guy” that knows my entire financial life. I use it to ask personalized money questions.  Comment “Computer” and I’ll show you how I built it. #PerplexityPartner #personalfinance #entrepreneurship #AI

Text overlays

  • contextual · beginning

    When I sold my

  • contextual · beginning

    I suddenly had to spend & invest.

  • contextual · beginning

    As expected, I went shopping.

  • contextual · beginning

    A custom home, big trips, all the toys.

  • contextual · beginning

    but nobody has the complete

  • contextual · middle

    I found myself someone who knew my entire financial

  • contextual · middle

    So I built one Perplexity Computer.

  • contextual · middle

    I connected Perplexity Computer.

  • contextual · middle

    Then I started real questions.

  • informational · end

    I get advice based on my priorities and current finances.

  • informational · end

    That's why I built my Money Guy Perplexity Computer.

  • call-to-action · end

    Comment "computer" you a link to get

Transcript

I sold my business, I suddenly had a pile of money to spend and invest. As expected, I went shopping. A custom home, collector cars, big trips, all the toys. But here's the problem. My financial advisor knows my investments, my accountant knows my taxes, but nobody has the complete picture. I found myself wishing I had someone who knew my entire financial life, a money guy. So I built one with Perplexity Computer. My ideal money guy would know everything about my finances. So when a big decision comes up, he can steer me the yes or no with all context already baked in. I connected everything to perplexity computer. My investments, monthly spending, business income and equity, real estate, the car collection, my line of credit terms, my goals, basically my entire financial life. Then I started asking real questions. When could I comfortably afford to buy a vacation home? Show me the trade offs. What happens if my business is flat or declines? Do I have too much tied up in collector cars or am I fine to buy another one? Side no. It showed me they were one of my best performing assets recently. Could I spend more on experiences? What happens if I do? And what I like is it doesn't answer in a vacuum. It knows what I own, what I spend, and it knows what I'm trying to accomplish. So instead of generic advice, I get advice based on my priorities and current finances. Good, we all have goals and things we wanna buy. What most of us don't have though is a knowledgeable third party who understands our whole picture. That's why I built my money good with perplexity computer. Comment computer and I'll send you a link to get your own.

Creator builds personal AI financial advisor | Viral Hooks