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Trending short videosRihanna's artistic high-fashion magazine cover.
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@fentybeauty

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@fentybeauty It’s giving ART 😍 @badgalriri graces the cover of @ee72, summer 2026 issue LOOK BREAKDOWN Skin Prep: Pre Show Glow Instant Retexturizing Treatment Dew N’ Plump Hydrating Serum Hydra Vizor Broad Spectrum SPF 30 Moisturizer Face: We’re Even Concealer 315W Pro Filt’r Setting Powder ‘Butter’ + ‘Banana’ Matchstix Contour Skinstick ‘Mocha’ Sun Stalk’r Souffle Pressed Mousse Creme Bronzer ‘Brown Butt’r’ Shake N Play Blush ‘Wild’Berry Whip’ Lip Look 1: Trace’d Out Lip Liner ‘Brown’d Out’ Stunna Lip Paint ‘Unveil’ Lip Look 2: Trace’d Out ‘Coal Blooded’ Gloss Bomb Stix ‘Spice’d Cold’ Eye: Brow MVP ‘Dark Brown’ Fine Linez Lash Enhancing Liner ‘Cuz I’m Black’ Hella Thicc Mascara ‘Cuz I’m Black’ Shadowstix Longwear Eyeshadow Stick ‘Nut All Men’ Body: Butta Drop Whipped Oil Body Cream ‘Vanilla Dream’ Credits: 72, summer 2026 issue, @ee72 Styling and Creative Direction: Edward Enninful @edward_enninful Photographer: Szilveszter Makó @szilvesztermako Hair: Yusef Williams @yusefhairnyc using @fentyhair Makeup: Ammy Drammeh @ammydrammeh using @fentybeauty and @fentyskin Nails: Jenny Longworth @jennynails Chief Creative Officer @ee72: Edward Enninful @edward_enninful Editorial Director: Sarah Harris @sarahharris Chief Visual Officer: Alec Maxwell @kloss_films Entertainment Director At Large: Jill Demling @jilldemling Art Director: Stefan Abrahams @stefan_abrahams Creative Producer: Fernanda Dugdale @fernandadugdale Style Director: Dena Giannini @denagia Fashion Editor: Rebecca Purshouse @rebeccapurshouse Set Design: Felix Gesnouin @felixgesnouin Tailor: Brianna Toomer @briannatoomer Production: Counsel @wearecounsel Special Thanks: @jennnrosales @carolyngirondo @theledecompany

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Video #33606 · Carousel

Rihanna's artistic high-fashion magazine cover.from @fentybeauty

[01]

Overview

This is a high-fashion editorial photograph of Rihanna, presented as the cover of a magazine or publication called '72'. The image showcases a specific artistic direction with dramatic styling, makeup, and lighting, intended to promote the publication and the celebrity feature.

[02]

Simple outline

  1. 1Hook with a striking image
  2. 2Label with essential identifiers
  3. 3Offload details to the caption

[03]

Related videos

[04]

Classification

Format
Concepts
Editorial CarouselShowcase
Elements
Text OverlayColor GradingMood Lighting

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

72

Verbal hook · 25%

It’s giving ART 😍

Visual hook · 60%

A dramatic and artistic portrait of Rihanna featuring voluminous hair, a striking off-the-shoulder feathered gown, and moody, high-contrast lighting that creates a captivating and high-fashion aesthetic.

[06]

Hook template

Steal this for your own video

A [visual composition style] portrait of [subject] — [dramatic styling element], [lighting technique], and an aesthetic so [emotion/descriptor] it stops your scroll.

  • — A moody, high-contrast portrait of a vintage car — peeling chrome, fog-machine haze, and an aesthetic so cinematic it stops your scroll.
  • — A dramatic editorial portrait of a professional chef — voluminous smoke, deep shadow lighting, and an aesthetic so intense it stops your scroll.
  • — A striking architectural portrait of an abandoned church — crumbling stained glass, golden-hour backlight, and an aesthetic so haunting it stops your scroll.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An arresting, high-production-value image featuring a prominent subject, designed to immediately capture attention and convey a specific mood or status. The entire slide serves as the hook.

Payoff

The payoff is instant and total. The user receives the complete message and aesthetic experience in one view, with the caption available for deeper, optional engagement. There is no narrative progression to follow.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Single-Slate Proclamation

To deliver a high-impact, singular statement by combining an iconic visual with minimal, powerful text overlays. All context and detail are offloaded to the caption, keeping the visual pure and arresting, functioning like a digital magazine cover or poster reveal.

  1. 1

    The Cover Statement

    Presents all key information (Brand, Subject, Mood) simultaneously within a single, static frame. The text overlays function as a title and byline, framing the central visual as a formal announcement.

Themes

  • artistry
  • luxury
  • celebrity culture
  • high fashion

Techniques

  • studio lighting
  • portrait photography
  • color grading
  • graphic design

Trends

  • magazine cover reveal
  • celebrity collaboration

Post caption

It’s giving ART 😍 @badgalriri graces the cover of @ee72, summer 2026 issue LOOK BREAKDOWN Skin Prep: Pre Show Glow Instant Retexturizing Treatment Dew N’ Plump Hydrating Serum Hydra Vizor Broad Spectrum SPF 30 Moisturizer Face: We’re Even Concealer 315W Pro Filt’r Setting Powder ‘Butter’ + ‘Banana’ Matchstix Contour Skinstick ‘Mocha’ Sun Stalk’r Souffle Pressed Mousse Creme Bronzer ‘Brown Butt’r’ Shake N Play Blush ‘Wild’Berry Whip’ Lip Look 1: Trace’d Out Lip Liner ‘Brown’d Out’ Stunna Lip Paint ‘Unveil’ Lip Look 2: Trace’d Out ‘Coal Blooded’ Gloss Bomb Stix ‘Spice’d Cold’ Eye: Brow MVP ‘Dark Brown’ Fine Linez Lash Enhancing Liner ‘Cuz I’m Black’ Hella Thicc Mascara ‘Cuz I’m Black’ Shadowstix Longwear Eyeshadow Stick ‘Nut All Men’ Body: Butta Drop Whipped Oil Body Cream ‘Vanilla Dream’ Credits: 72, summer 2026 issue, @ee72 Styling and Creative Direction: Edward Enninful @edward_enninful Photographer: Szilveszter Makó @szilvesztermako Hair: Yusef Williams @yusefhairnyc using @fentyhair Makeup: Ammy Drammeh @ammydrammeh using @fentybeauty and @fentyskin Nails: Jenny Longworth @jennynails Chief Creative Officer @ee72: Edward Enninful @edward_enninful Editorial Director: Sarah Harris @sarahharris Chief Visual Officer: Alec Maxwell @kloss_films Entertainment Director At Large: Jill Demling @jilldemling Art Director: Stefan Abrahams @stefan_abrahams Creative Producer: Fernanda Dugdale @fernandadugdale Style Director: Dena Giannini @denagia Fashion Editor: Rebecca Purshouse @rebeccapurshouse Set Design: Felix Gesnouin @felixgesnouin Tailor: Brianna Toomer @briannatoomer Production: Counsel @wearecounsel Special Thanks: @jennnrosales @carolyngirondo @theledecompany

Text overlays

  • branding · photo_0

    72

  • branding · photo_0

    POWERED BY EE72

  • contextual · photo_0

    RIHANNA

Rihanna's artistic high-fashion magazine cover. | Viral Hooks