@jellycat
Instagram · Quick Hit
@jellycat Can you paws on the perfect Bartholomew Bear outfit? 👀 Which is your favourite?🤭💙 #jellycat #jellycatlondon #bartholomewbear
@jellycat
Instagram · Quick Hit
@jellycat Can you paws on the perfect Bartholomew Bear outfit? 👀 Which is your favourite?🤭💙 #jellycat #jellycatlondon #bartholomewbear
Performance
Video #33665 · Quick Hit
[01]
In a short 3D animation, a teddy bear stands against a solid turquoise background as various outfits and headpieces magically appear and disappear on its body. The items showcased include a bunny-eared bathrobe, overalls with a beanie, a sun costume, a flower costume, and a hoodie, with the bear performing small dance moves between each change, all set to upbeat music.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
A fluffy, 3D animated teddy bear stands under a floating, disembodied bathrobe with bunny ears against a bright turquoise background, creating an immediate sense of whimsy and curiosity.
[06]
Steal this for your own video
A stands still while appears around it against a background.
[07]
The promise the opener makes, and how the video pays it back
Hook
A subject is shown in a neutral state with the first item hovering directly above, creating visual tension and anticipation for the initial transformation.
Payoff
The subject is left in its final outfit, giving the viewer a moment to process the last look and implicitly prompting them to decide on their favorite from the entire sequence.
[08]
The structural pattern this video runs on
Framework
The Gravity Drop Showcase
A central subject is rapidly and magically outfitted with a series of items that fall from above, creating a fast-paced visual showcase that implicitly asks the viewer to choose a favorite.
The Gimmick Reveal
The first item drops onto the subject, instantly transforming its appearance and establishing the video's core mechanic and rapid pace.
The Variety Showcase
Subsequent items, each with a distinct theme, are rapidly cycled, demonstrating the range of possibilities and maintaining high visual interest.
The Peak Absurdity
An item that is comically oversized, a full costume, or thematically unexpected is introduced to escalate surprise and humor.
The Satisfying Conclusion
The final item is presented, often returning to a more simple or classic state, providing a sense of resolution to the chaotic sequence.
Can you paws on the perfect Bartholomew Bear outfit? 👀 Which is your favourite?🤭💙 #jellycat #jellycatlondon #bartholomewbear