@jellycat
Instagram · Skit
@jellycat Your turn on the court today🎾👍 #jellycat #sharingjoy #tennis
@jellycat
Instagram · Skit
@jellycat Your turn on the court today🎾👍 #jellycat #sharingjoy #tennis
Performance
Video #36012 · Skit
[01]
The video presents a short, animated narrative of a tennis match played by Jellycat plush toys. It opens by introducing an animated tennis ball character, then shows an audience of plush dogs, an umpire turtle, and the two players: an exhausted seagull and a ready-to-play Scottie dog, before concluding with a bear acting as a ball boy.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 30%
Wave your thumb to the beat
Visual hook · 70%
A bright green, fuzzy, animated tennis ball with a cute face, arms, and a headband floats and waves against a clean, vibrant green background.
[06]
Steal this for your own video
A , with a floats against a -on- background — before you even know what's happening, you're watching.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, interactive call-to-action paired with an animated central character and a strong, rhythmic beat to immediately engage the viewer's senses.
Payoff
The narrative concludes with a definitive, charming action and a concluding audio cue that resolves the micro-story and reinforces the brand's personality.
[08]
The structural pattern this video runs on
Framework
The Animated Vignette
A rapid-cut, rhythm-driven narrative that brings branded characters to life within a single, thematic setting to tell a short, whimsical story.
The World Reveal
The camera pulls back to show an unexpected cast of characters in a familiar setting, establishing the video's quirky and humorous tone.
The Story Snapshot
A specific scene provides narrative context and stakes (e.g., a scoreboard, a goal, a conflict), giving the characters' actions purpose.
The Character Montage
A series of quick cuts showcases various characters performing their roles within the established world, deepening the sense of a living, breathing environment.
Your turn on the court today🎾👍 #jellycat #sharingjoy #tennis
call-to-action · beginning
Wave your thumb to the beat
branding · beginning
JELLYCAT LONDON
New boots, please.