Viral Hooks
Trending short videosFighter jet cheesesteak review ad
B

@brilliantlydumb

Instagram · Cinematic Trailer

@brilliantlydumb There’s few things I’d get into a fighter jet for, @arbys new cheesesteak just happens to be one of them. #FeedBob X Arbys X A Fighter Jet X Howard… what a world

View original on Instagram

The edit1 shot · 9 text
Shots Text0:59

Performance

Views
6.2M
Likes
77.7K
Comments
1.3K
Engagement
1.3%
Outlier
69.4×
Length · 16 Jun 2026
0:59

Video #33750 · Cinematic Trailer

Fighter jet cheesesteak review adfrom @brilliantlydumb

[01]

Overview

The creator, presented as a pilot, hypes up an epic food review before boarding a fighter jet. The video shows the intense takeoff and flight, with the creator reacting to the G-forces, before he unwraps and eats an Arby's cheesesteak mid-air, providing a review of its ingredients. The ad concludes with cinematic shots of the jet and the final product, framing the sandwich as an adventurous experience.

[02]

Simple outline

  1. 1State absurd, high-stakes goal
  2. 2Execute goal in extreme environment
  3. 3Connect verdict to environment
  4. 4Showcase the final product

[03]

Related videos

[04]

Classification

Concepts
Novel ReviewChallengeBrand Showcase
Elements
Montage EditingB-Roll CutawayFirst-Person POVColor Grading

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

Arby's PRESENTS

Verbal hook · 65%

We're turning this into the most epic and unbelievable cheesesteak review in the last two hundred fifty years of American history.

Visual hook · 20%

A cinematic, low-angle shot of an Arby's takeout bag and a black pilot's helmet resting on the wing of a fighter jet inside a dimly lit hangar.

[06]

Hook template

Steal this for your own video

We're turning this [ordinary activity] into the most [superlative descriptor] [content format] in [exaggerated timeframe or scope].

  • — We're turning this oil change into the most cinematic and unforgettable car maintenance video in the last hundred years of automotive history.
  • — We're turning this grocery haul into the most epic and unhinged budget cooking challenge in the entire history of personal finance.
  • — We're turning this beginner yoga class into the most legendary and jaw-dropping fitness transformation in the last fifty years of wellness culture.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A hyperbolic declaration of intent, establishing an absurdly high-stakes mission for a mundane task to create immediate intrigue.

Payoff

A clear, final presentation of the product or subject, now imbued with the excitement and prestige of the extreme context, followed by a direct call to action.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Extreme Context Review

Placing a mundane activity (like a product review) into an extreme, high-stakes environment to create a humorous and memorable contrast, thereby elevating the perceived quality or importance of the subject.

  1. 1

    The Gearing-Up Montage

    A sequence showing the protagonist preparing for the extreme environment, visually validating the mission's difficulty and building anticipation.

  2. 2

    The Violent Launch

    The moment of action begins, characterized by intense sensory input (speed, sound, physical force) that establishes the environmental stakes and provides a visceral thrill.

  3. 3

    The Mid-Chaos Task Initiation

    A jarring shift in focus from the extreme environment to the mundane task (e.g., unboxing), creating a comedic and engaging contrast.

  4. 4

    The In-Situ Evaluation

    The protagonist performs the core task (reviewing, explaining, demonstrating) while actively navigating the challenges of the extreme environment, with their reactions reinforcing the context.

  5. 5

    The Contextual Climax & Verdict

    The protagonist delivers their final judgment, using the extreme environment as a metaphor to elevate the product or idea's quality (e.g., 'taking it to the next level').

Themes

  • Adventure
  • Humor
  • Extreme experiences
  • Brand promotion

Techniques

  • Montage editing
  • In-cockpit camera angles
  • Cinematic color grading

Post caption

There’s few things I’d get into a fighter jet for, @arbys new cheesesteak just happens to be one of them. #FeedBob X Arbys X A Fighter Jet X Howard… what a world

Text overlays

  • branding · beginning

    Arby's PRESENTS

  • contextual · beginning

    ROBBY BERGER IN

  • contextual · beginning

    Cheesesteak

  • title · beginning

    “THE FLYOVER REVIEW”

  • branding · end

    Life

  • branding · end

    Liberty

  • branding · end

    Cheesesteaks.

  • call-to-action · end

    Get yours now.

  • branding · end

    only at Arby's

Transcript

We're turning this into the most epic and unbelievable cheesesteak review in the last two hundred fifty years of American history. Alright. Here we go. Full power. Here we go. Micah rocket launch, baby. Creole, let's get down to Better. Rank at bad. Takes away. Definitely a nice toasted bun. Anytime you think RVs can't go any higher, they do. 100% Angus better. Rupert cheese as good as it yes. Dosed to the wall. I'll try once we get down. We're taking this to NASCAR's rank to the base in San Diego and RVs nationwide. We'll see you there. RVs. At the beach.

Fighter jet cheesesteak review ad | Viral Hooks