@brilliantlydumb
Instagram · Cinematic Trailer
@brilliantlydumb There’s few things I’d get into a fighter jet for, @arbys new cheesesteak just happens to be one of them. #FeedBob X Arbys X A Fighter Jet X Howard… what a world
@brilliantlydumb
Instagram · Cinematic Trailer
@brilliantlydumb There’s few things I’d get into a fighter jet for, @arbys new cheesesteak just happens to be one of them. #FeedBob X Arbys X A Fighter Jet X Howard… what a world
Performance
Video #33750 · Cinematic Trailer
[01]
The creator, presented as a pilot, hypes up an epic food review before boarding a fighter jet. The video shows the intense takeoff and flight, with the creator reacting to the G-forces, before he unwraps and eats an Arby's cheesesteak mid-air, providing a review of its ingredients. The ad concludes with cinematic shots of the jet and the final product, framing the sandwich as an adventurous experience.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
Arby's PRESENTS
Verbal hook · 65%
We're turning this into the most epic and unbelievable cheesesteak review in the last two hundred fifty years of American history.
Visual hook · 20%
A cinematic, low-angle shot of an Arby's takeout bag and a black pilot's helmet resting on the wing of a fighter jet inside a dimly lit hangar.
[06]
Steal this for your own video
We're turning this into the most in .
[07]
The promise the opener makes, and how the video pays it back
Hook
A hyperbolic declaration of intent, establishing an absurdly high-stakes mission for a mundane task to create immediate intrigue.
Payoff
A clear, final presentation of the product or subject, now imbued with the excitement and prestige of the extreme context, followed by a direct call to action.
[08]
The structural pattern this video runs on
Framework
The Extreme Context Review
Placing a mundane activity (like a product review) into an extreme, high-stakes environment to create a humorous and memorable contrast, thereby elevating the perceived quality or importance of the subject.
The Gearing-Up Montage
A sequence showing the protagonist preparing for the extreme environment, visually validating the mission's difficulty and building anticipation.
The Violent Launch
The moment of action begins, characterized by intense sensory input (speed, sound, physical force) that establishes the environmental stakes and provides a visceral thrill.
The Mid-Chaos Task Initiation
A jarring shift in focus from the extreme environment to the mundane task (e.g., unboxing), creating a comedic and engaging contrast.
The In-Situ Evaluation
The protagonist performs the core task (reviewing, explaining, demonstrating) while actively navigating the challenges of the extreme environment, with their reactions reinforcing the context.
The Contextual Climax & Verdict
The protagonist delivers their final judgment, using the extreme environment as a metaphor to elevate the product or idea's quality (e.g., 'taking it to the next level').
There’s few things I’d get into a fighter jet for, @arbys new cheesesteak just happens to be one of them. #FeedBob X Arbys X A Fighter Jet X Howard… what a world
branding · beginning
Arby's PRESENTS
contextual · beginning
ROBBY BERGER IN
contextual · beginning
Cheesesteak
title · beginning
“THE FLYOVER REVIEW”
branding · end
Life
branding · end
Liberty
branding · end
Cheesesteaks.
call-to-action · end
Get yours now.
branding · end
only at Arby's
We're turning this into the most epic and unbelievable cheesesteak review in the last two hundred fifty years of American history. Alright. Here we go. Full power. Here we go. Micah rocket launch, baby. Creole, let's get down to Better. Rank at bad. Takes away. Definitely a nice toasted bun. Anytime you think RVs can't go any higher, they do. 100% Angus better. Rupert cheese as good as it yes. Dosed to the wall. I'll try once we get down. We're taking this to NASCAR's rank to the base in San Diego and RVs nationwide. We'll see you there. RVs. At the beach.