@nicky.cass
Instagram · Skit
@nicky.cass The Chicken Bake Enchilada’s got nothing on the Poopsicle @dudewipes #DUDEWipePartner
@nicky.cass
Instagram · Skit
@nicky.cass The Chicken Bake Enchilada’s got nothing on the Poopsicle @dudewipes #DUDEWipePartner
Performance
Video #35363 · Skit
[01]
A creator, playing an enthusiastic dad character, rushes into the kitchen to tell his son about a new product, 'Dude Wipes' in 'poopsicle' flavor. He holds up the product and describes in graphic, comedic detail his recent bathroom experience, explaining how the wipes' scent transformed the mundane act of wiping into a fun, summery experience. He continues to rave about the product's smell and the joy it brought him, encouraging the son (and the viewer) to smell the package.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
DADS EVERY TIME THEY USE DUDE WIPES
Verbal hook · 25%
Yo, Anthony, have you smelled these yet?
Visual hook · 20%
A man with an exaggerated 'dad bod' belly rushes energetically into the frame from a doorway, immediately establishing a comedic and high-energy tone.
[06]
Steal this for your own video
DADS EVERY TIME THEY
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct address to an off-screen character, immediately presenting a product and a question to create instant curiosity and establish a conversational tone.
Payoff
The final beat where the narrator's absurd over-enthusiasm and continued use of the product, even when unnecessary, solidifies the product's value in a humorous and memorable way.
[08]
The structural pattern this video runs on
Framework
The Mundane to Magical Monologue
A first-person testimonial that frames a product's unique feature as a surprising and delightful discovery during a mundane, relatable activity, leading to an absurdly positive overreaction.
The Catalyst Introduction
The product is explicitly named, along with its most unique and slightly absurd feature, setting the stage for the story.
The Grounded Scenario
The narrator describes a highly relatable, often slightly taboo or mundane, everyday situation. This grounds the story in a shared experience.
The Sensory Anomaly
An unexpected and pleasant sensory experience occurs during the mundane activity, creating a mini-mystery and a moment of confusion for the narrator.
The 'Aha!' Revelation
The narrator makes the connection between the mysterious sensory experience and the new product, solving the mystery and revealing the product's core benefit.
The Transformed Experience
The narrator uses hyperbole and vivid, unrelated comparisons to describe how the product's feature completely transformed the mundane activity into something enjoyable and novel.
The Comedic Over-Correction
The story concludes by describing an absurd behavioral change caused by the product's surprising benefit, serving as the ultimate proof of its impact and providing a comedic payoff.
The Chicken Bake Enchilada’s got nothing on the Poopsicle @dudewipes #DUDEWipePartner
title · beginning
DADS EVERY TIME THEY USE DUDE WIPES
Yo, Anthony, have you smelled these yet? Your mother just bought them. The dude wipes poopsicle flavor. Oh my good. I was no I was taking a better, I was dropping tier shit in the bowl, and as I'm wiping, all of a sudden, Worst starting starting to smell popsicles. I'm like, what the fuck's going on? Why why am I smelling it smells like fourth of July as I'm wiping my butt. I look at the wipes and tier freaking that's that's the scent. Oh. So I so I I wipe my yes. And mind you, no for nothing better you and me. I took a better of shit. Your mother made an enchilada bake. I had bad reheated leftovers. And it's I mean, I've never had so much fun going to the toilet. Seriously, I drop a nice little log in the bowl, then I turn around, I can't wait to see what new white flavors I got. This one, oh my, it smells smells like summer. Smell it. Smells like we're we're grilling burgers as I'm wiping my ass. And I just kept wiping. So I was tier, my ass was clean. I just kept wiping just like this.