Trending short videos

Trending CPG short videoson Instagram

109 CPG videos on Instagram. Format, hook, and view count sit on each video. The videos stay on Instagram.

Newest Views Engagement Outliers

TopicAccount

0:10912.9K5%7.4×Aesthetic showcase of branded productGrillo's Pickles · Quick Hit912.9K5%7.4×

0:54336.6K2.5%14.9×Creator finds and reviews hummus.Kevin Escalera · Prop Yap336.6K2.5%14.9×

2:2486.8K2.6%Breaking down a brand's acquisitionExpress Checkout | The latest in CPG · Talking Head Edit86.8K2.6%

1:09161.1K2%7×Behind the scenes brand photoshootMilly G · Vlog161.1K2%7×

0:32555.2K1%16×Aesthetic soda unboxing and preparationpoppi · Vlog555.2K1%16×

0:1782.8K2.7%Creator showcases products with graphics𝙈𝘼𝘿𝙀𝙇𝙀𝙄𝙉𝙀 𝙑𝙊𝙂𝙀 · Graphic Yap82.8K2.7%

0:061.1M2.7%60×Aesthetic close-up of food preparationPopUp Bagels · Quick Hit1.1M2.7%60×

0:08721.6K3.1%27.6×Viral clip then product ad⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ · Quick Hit721.6K3.1%27.6×

0:454.1M1.3%256.7×Secret vending machine coffee storyOatly · Cinematic Trailer4.1M1.3%256.7×

134.5K6.9%Founder celebrates burrito business anniversary.Bad Hambres Burritos · Carousel134.5K6.9%

2:51221.4K6.1%6.5×Ranking nostalgic snacks on tier listanushka · Speaker address221.4K6.1%6.5×

1:25834.8K3%Man fixes hungry AI with SnickersHusk · Prop Yap834.8K3%

814.5K6.7%20.4×Holding a Diet Coke by the poolDiet Coke · Carousel814.5K6.7%20.4×

0:51321.6K2%5.4×Revisiting product review after commentsNYT Wirecutter · Talking Head Edit321.6K2%5.4×

0:43868.5K1.7%197.2×Employees lip-sync to boss's voicemailCulture Pop Soda · Skit868.5K1.7%197.2×

0:301.5M1.8%308.4×90s celebrity promotes nostalgic snacksRider Strong · Skit1.5M1.8%308.4×

1:08548.3K1.5%10×Taste testing and ranking tunaNYT Wirecutter · Talking Head Edit548.3K1.5%10×

0:24712.1K1.9%3.9×Brand giveaway with absurd criteriaOrka · Speaker address712.1K1.9%3.9×

1:02554.1K11.1%59.1×Anime girl cleaning ad fever dreamPine-Sol · Skit554.1K11.1%59.1×

242.2K7.1%62.8×Consumer warning about Chosen Foods mayo.Zephyr Zoidis · Carousel242.2K7.1%62.8×

397.9K7.2%82×Informational graphic about fake avocado oilLovebird Cereal · Carousel397.9K7.2%82×

216.6K6.8%26.8×Guerrilla marketing with giant pickle baggood girl snacks · Carousel216.6K6.8%26.8×

1:271.2M2%49.5×Investigating a popular brand's quality.NYT Wirecutter · Talking Head Edit1.2M2%49.5×

0:11699.6K2.4%33.9×Stop motion style product revealWhole Foods Market · Vlog699.6K2.4%33.9×

Loading more videos…

The study says how it is built. The library is the opening you can film.

Each video is tagged by format and hook, with its view count. Viral Hooks keeps the filmed openings.

Browse the hook library