@duolingo
Instagram · One Shot
@duolingo one of these is not like the others.
@duolingo
Instagram · One Shot
@duolingo one of these is not like the others.
Performance
Video #3537 · One Shot
[01]
The creator displays an avocado to show that in Mexico, Colombia, and Cuba, the word for it is 'aguacate' via text overlays. The video then abruptly cuts to the Duolingo mascot in an avocado costume, surrounded by Argentinian flags and images of Lionel Messi, to comedically reveal that in Argentina, the word is 'palta'.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
mexico = aguacate
Visual hook · 35%
A hand in a vibrant, neon green glove holds a dark avocado, creating a strong color contrast against a plain white background.
[06]
Steal this for your own video
=
[07]
The promise the opener makes, and how the video pays it back
Hook
A visually simple presentation of the first item and its classification, setting up the format and the 'rule' that will be followed.
Payoff
The final beat, 'The Comedic Twist,' serves as the payoff, delivering surprise and humor by subverting the viewer's carefully built expectations.
[08]
The structural pattern this video runs on
Framework
The Pattern Break Punchline
Establish a predictable pattern across several examples to create an expectation, then abruptly and comedically shatter that expectation with a final, contrasting example.
The Opening Statement
Introduce the subject and the first classification, establishing the core pattern for the video.
The Pattern Confirmation
Present a second example that follows the exact same rule, solidifying the pattern in the viewer's mind.
The Lull
Present a third example that continues the pattern, lulling the audience into a false sense of security that the rule is universal.
The Comedic Twist
Abruptly introduce a final item that breaks the established rule, accompanied by a jarring shift in visuals, audio, and energy to deliver the punchline.
one of these is not like the others.
contextual · beginning
mexico = aguacate
contextual · beginning
colombia = aguacate
contextual · middle
cuba = aguacate
contextual · end
argentina = ...palta