Viral Hooks
Trending short videosGolfer's impressive winning streak graphic.
P

@pgatour

Instagram · Carousel

@pgatour Chris Gotterup has won four of his last 24 PGA TOUR starts, a run that began at last year’s @Genesis_Scottish_Open and includes last week’s @JohnDeereClassic. What kick-started his rapid rise? “I feel like everyone’s asked, what have I done differently and I don’t think I’ve done much differently. If I knew, I would have done it a lot longer ago,” Gotterup said Tuesday in Scotland. The New Jersey native outdueled Rory McIlroy to win last year’s Genesis Scottish Open, and his momentum has only accelerated from there. Gotterup entered that week at No. 168 on the Official World Golf Ranking. He’s now seventh. “Definitely been moments where I’m like, wow, this is kind of crazy,” Gotterup said. “But at the end of the day, you either stand up to it or ... that’s why this tournament last year was so big to me. I played in groups and played well and kind of faded away on the weekends but without that experience, I don’t think I would have been able to stand up on the tee on Sunday and play well.” Gotterup was lightly recruited out of high school, playing most of his junior golf locally in the New York/New Jersey metro area. He remembers one rare occasion where he traveled to Texas for a tournament. It did not go well. “Shot a million and my dad was like, ‘I wasted a bunch of money on this,’” Gotterup recalled Tuesday. Across four years @RutgersMensGolf, he took strides both physically (losing 50 pounds) and mentally (from shooting 100 in an early qualifying round). He progressed in a fifth year @OU_MGolf and in a @KornFerryTour season before earning his TOUR card for 2024, where he won @MyrtleBeachCl as a rookie. Then he triumphed at the 2025 Genesis Scottish Open for his second victory, and the floodgates opened. “I think my whole career has been proving myself to myself,” Gotterup said Tuesday. “I don’t really care to prove myself to other people. I just think I know what I’m capable of and these last couple months/years have been rewarding, but also once you kind of get a taste of it, I think you want more and more.”

View original on Instagram

The edit1 shot · 5 text
Shots Text

Performance

Views
219.7K
Likes
14.6K
Comments
50
Engagement
6.7%
Outlier
1.7×

Video #35619 · Carousel

Golfer's impressive winning streak graphic.from @pgatour

[01]

Overview

A promotional graphic from the PGA TOUR highlighting golfer Chris Gotterup's significant improvement. It visually compares his single win in his first 61 starts to his four wins in his last 24 starts, using text overlays, comparative photos, and images of his trophies to celebrate his recent success.

[02]

Simple outline

  1. 1Establish a 'before' data point.
  2. 2Reveal a contrasting 'after' data point.
  3. 3Visually represent the data.

[03]

Related videos

292K2.1×Golfer's incredible final round performance@pgatour · Performance Proof147.9K1.6×Emotional moment golfer becomes champion@johndeereclassic · Climactic Moment Highlight276.3K2×Golfer's promise fulfilled with quick win.@pgatour · Milestone Celebration274.5K2×Golfer's dramatic comeback victory montage.@chrisgotterup · Journey Documentation774.8K75.4×Inspirational golfer achievement story overlay@usga · Milestone Celebration2.3M5.8×Golfer's clutch moment to make cut.@pgatour · Climactic Moment Highlight3.1MPro golfer's tournament experience photos.@brysondechambeau · Behind The Scenes152.5K1.6×Golfer and caddie talking at The Masters@chrisgotterup · Behind The Scenes2.2M1.1×Golf round with live scoreboard@brysondechambeau · Journey Documentation1.5MPro golfer brand photoshoot carousel.@brysondechambeau · Brand Showcase3.2MGolfer's top hole outs countdown@brysondechambeau · Rapid Fire Listicle3.2M22.4×Pro golf tournament impressive highlights@pgatour · Climactic Moment Highlight

[04]

Classification

Format
Carousel
Concepts
Before/After TransformationEvolution ShowcaseMilestone Celebration
Elements
Text OverlayData Visualization GraphicDigital CollageSide-by-Side Visual Aid
Account
Brand
Topics
GolfSportsAthlete Journey

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

FIRST 61 STARTS 1 WIN LAST 24 STARTS 4 WINS

Verbal hook · 25%

Chris Gotterup has won four of his last 24 PGA TOUR starts, a run that began at last year’s @Genesis_Scottish_Open and includes last week’s @JohnDeereClassic.

Visual hook · 20%

A strong comparative visual layout splitting the image into two sides to create a 'then vs. now' effect, showing the athlete's transformation in performance through corresponding imagery and a growing collection of trophies.

[06]

Hook template

Steal this for your own video

FIRST [number] [attempts]: [low result] LAST [number] [attempts]: [high result]

  • — FIRST 50 COLD CALLS: 0 SALES LAST 20 COLD CALLS: 8 SALES
  • — FIRST 30 JOB APPLICATIONS: 1 CALLBACK LAST 10 APPLICATIONS: 7 INTERVIEWS
  • — FIRST 100 VIDEOS: 200 FOLLOWERS LAST 20 VIDEOS: 50,000 FOLLOWERS

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The entire image serves as a self-contained hook. It presents a stark, side-by-side statistical comparison ('Then vs. Now') that immediately creates a compelling narrative of dramatic improvement, making the viewer instantly curious about the story behind the numbers.

Payoff

The payoff is the instant cognitive synthesis of the two opposing data sets. The viewer immediately understands the magnitude of the achievement, which is the core emotional reward of the graphic. The caption then serves to explain this already-established payoff.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Juxtaposition Snapshot

To tell a compelling story of growth or change within a single image by visually dividing the frame into a 'before' and 'after' panel. Each panel presents a key metric and visual proof, with the narrative power derived from the stark, immediate contrast between the two.

  1. 1

    The Baseline Declaration

    One half of the composition is dedicated to establishing the initial conditions. It uses a clear label ('FIRST 61 STARTS') and a quantifiable result ('1 WIN') to set a benchmark for comparison.

  2. 2

    The Transformation Declaration

    The opposing half presents the new reality. It uses a parallel label ('LAST 24 STARTS') and a dramatically improved result ('4 WINS') to create a powerful and immediate contrast.

  3. 3

    Visual Proof

    Below each statistical declaration, a visual element (the subject with their corresponding number of trophies) physically manifests the data, making the abstract numbers tangible and reinforcing the scale of the transformation.

Themes

  • Success
  • Improvement
  • Career Progression
  • Performance

Techniques

  • Photo compositing
  • Graphic design
  • Text overlay
  • Color grading

Trends

  • Data-driven storytelling
  • Athlete highlight graphics

Post caption

Chris Gotterup has won four of his last 24 PGA TOUR starts, a run that began at last year’s @Genesis_Scottish_Open and includes last week’s @JohnDeereClassic. What kick-started his rapid rise? “I feel like everyone’s asked, what have I done differently and I don’t think I’ve done much differently. If I knew, I would have done it a lot longer ago,” Gotterup said Tuesday in Scotland. The New Jersey native outdueled Rory McIlroy to win last year’s Genesis Scottish Open, and his momentum has only accelerated from there. Gotterup entered that week at No. 168 on the Official World Golf Ranking. He’s now seventh. “Definitely been moments where I’m like, wow, this is kind of crazy,” Gotterup said. “But at the end of the day, you either stand up to it or ... that’s why this tournament last year was so big to me. I played in groups and played well and kind of faded away on the weekends but without that experience, I don’t think I would have been able to stand up on the tee on Sunday and play well.” Gotterup was lightly recruited out of high school, playing most of his junior golf locally in the New York/New Jersey metro area. He remembers one rare occasion where he traveled to Texas for a tournament. It did not go well. “Shot a million and my dad was like, ‘I wasted a bunch of money on this,’” Gotterup recalled Tuesday. Across four years @RutgersMensGolf, he took strides both physically (losing 50 pounds) and mentally (from shooting 100 in an early qualifying round). He progressed in a fifth year @OU_MGolf and in a @KornFerryTour season before earning his TOUR card for 2024, where he won @MyrtleBeachCl as a rookie. Then he triumphed at the 2025 Genesis Scottish Open for his second victory, and the floodgates opened. “I think my whole career has been proving myself to myself,” Gotterup said Tuesday. “I don’t really care to prove myself to other people. I just think I know what I’m capable of and these last couple months/years have been rewarding, but also once you kind of get a taste of it, I think you want more and more.”

Text overlays

  • branding · photo_0

    PGA TOUR

  • informational · photo_0

    FIRST 61 STARTS

  • informational · photo_0

    1 WIN

  • informational · photo_0

    LAST 24 STARTS

  • informational · photo_0

    4 WINS

Golfer's impressive winning streak graphic. | Viral Hooks