@kyliejenner
Instagram · Skit
@kyliejenner The King Kylie Drinks are here. Only at Dunkin’. 👑💖 #DunkinPartner
@kyliejenner
Instagram · Skit
@kyliejenner The King Kylie Drinks are here. Only at Dunkin’. 👑💖 #DunkinPartner
Performance
Video #35667 · Skit
[01]
Kylie Jenner, styled with pink hair and a power suit, presents a new collection of pink drinks to a skeptical, 1980s-era corporate board. She dismisses their jargon-filled questions about margins and deliverables with simple, aesthetic-focused answers, ultimately revealing the product line's name and asserting its success, leaving the old-guard executives confused.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 25%
So, what do we think?
Visual hook · 75%
Close-up shots of skeptical board members dressed in distinct 1980s business attire, establishing a retro and slightly tense atmosphere.
[06]
Steal this for your own video
Open on a close-up of dressed in , silently judging — before your walks in.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Culture Clash Introduction: A protagonist representing a new way of thinking is placed in a setting that embodies an old, established order, immediately creating visual and thematic tension.
Payoff
The Victorious Reveal: The concept is officially branded and presented to the audience as a finished product, confirming the protagonist's victory and the success of their new approach.
[08]
The structural pattern this video runs on
Framework
The Modern Authority
A narrative structure where a modern protagonist with a new idea confronts and systematically dismantles the objections of an outdated, bureaucratic establishment using simple, intuitive logic, ultimately asserting their vision as the new standard.
The Quantitative Challenge
The establishment questions the new concept using traditional, data-driven metrics and logic, which the protagonist dismisses with a simple, non-negotiable aesthetic or sensory vision.
The Jargon Gauntlet
The establishment launches a series of rapid-fire objections using abstract, industry-specific buzzwords to test the protagonist's credibility.
The Simple Truth Rebuttal
The protagonist systematically parries each piece of jargon with a simple, tangible, and desirable attribute of the concept, demonstrating its inherent value over abstract theory.
The Process Gatekeeper
The establishment makes a final attempt to control the concept by insisting on a traditional, bureaucratic process (e.g., testing, research, naming committees).
The Authority Claim
The protagonist bypasses the established process entirely by claiming a higher, more modern form of authority (e.g., personal brand, pre-validated audience approval), rendering the old process irrelevant.
The King Kylie Drinks are here. Only at Dunkin’. 👑💖 #DunkinPartner
branding · middle
THE KING KYLIE COLLECTION DUNKIN'
branding · end
THE KING KYLIE COLLECTION DUNKIN'
informational · end
PINK LEMON DROP SUNCLOUD LEMONADE
informational · end
CANDY PINK LEMONADE REFRESHER
informational · end
VANILLA PINK CLOUD LATTE
So what do we think? I've crunched the numbers on this, and the margins are Pink. Candy pink. Type that up. Have you ever heard of candy pink? What are the benchmarks? Smooth, creamy, rich. Sounds like my ex husband. Do you have any core deliverables? Deliverables. Is that a deliverable? Can we do that? Pretty much. I hear you. Wouldn't you like some water? Not now, Carol. You got it. Are are there any synergies? Cold foam, strawberry. That's very interesting. Can you lay that? Yeah. It needs a good name. It has a name, Gerald. Oh. Well, it still has to go through market research. Just did. Everyone loves it. Yes. I'm positive. Who is everybody good? Everyone? Any other obviously obvious questions? Okay. No? Great. The King Kylie collection, only at Dunkin'.