@spaceboycole
Instagram · Speaker address
@spaceboycole @buzzballz Needs new merch
Trending short videosDesigner pitches funny BuzzBallz campaign
The edit1 shot · 6 text
Shots Text
Performance
- Views
- 1.9M
- Likes
- 156.4K
- Comments
- 588
- Engagement
- 8.3%
- Outlier
- 11.7×
Video #9501 · Speaker address
Designer pitches funny BuzzBallz campaignfrom @spaceboycole
[01]
Overview
The creator sits at a desk and presents a hypothetical rebranding and merchandise campaign for the beverage company BuzzBallz. He uses a computer monitor to display a series of humorous, pun-based mockups, including 'I Heart Balls' apparel, tennis-themed packaging, and a 'Blue Balls' car accessory, concluding with a direct pitch to the brand to collaborate.
[02]
Simple outline
- 1State design mission
- 2Critique current standard
- 3Pitch rapid concepts
- 4Escalate to stunts
- 5Demand brand action
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
COOL SH*T
Verbal hook · 25%
Designing cool shit for BuzzBallz.
Visual hook · 20%
A creator wearing sunglasses sits next to a bright monitor displaying bold text 'COOL SH*T', creating an immediate cool and edgy aesthetic.
[06]
Hook template
Steal this for your own video
I designed for
- — I designed a cursed menu for McDonald's
- — I designed unhinged merch for the NFL
- — I designed illegal packaging for Red Bull
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Creative Ultimatum
Payoff
The Execution Challenge
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Unsolicited Brand Overhaul
Demonstrating creative authority by unsolicitedly redesigning a brand's entire ecosystem, moving from safe improvements to risky, viral concepts to generate social pressure for collaboration.
- 1
The Justification Audit
Briefly exposing the flaws in the current state to validate the need for a redesign
- 2
The Foundation Fix
Establishing the new aesthetic tone with safe, standard items (hoodies/hats)
- 3
The Product Metamorphosis
Reimagining the core product's physical form or flavor profile to show innovation
- 4
The Packaging Narrative
Creating thematic containers that turn the product into a collectible set
- 5
The World-Building Expansion
Extending the brand concept into physical spaces, events, or pop-up experiences
- 6
The Lifestyle Immersion
Designing peripheral accessories (lamps, matchbooks) to solidify the brand universe
- 7
The Viral Provocation
Presenting the most risky, edgy, or meme-worthy concept last to maximize shareability
Themes
Techniques
Trends
Post caption
@buzzballz Needs new merch
Text overlays
title · beginning
COOL SH*T
branding · beginning
BuzzBallz
contextual · middle
I <3 Balls
contextual · middle
Grab Life by the Balls
contextual · middle
Come play with our Balls
contextual · end
I have blue balls
Transcript
Designing cool shit for best balls. I do a whole new campaign and merch collection because it takes balls for this to be your merch. Starting off strong with the I Heart Balls hoodie and the matching trucker, I do a new flavor that looks like a tennis ball, and the three pack comes in a tennis ball cam. This t shirt that says it takes balls to look this good and rank life by the balls on the bad. This variety 10 pack that looks like a billiard set. I then launched Balls Billiard Hall, a New York City bar pop up with this ad campaign that says come and play with our balls. I'd have custom best ball lamps, the I'm Buzz tier shirt, the slogan hoodie, and no bar is complete without a matchbook. I do this shirt that says I have blue balls and run this ad and a pair of blue balls to your car mirror. The full buzz ball collection. Buzz balls. Let's make this happen.