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Trending short videosBison next to prairie dog sign
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@nationalparkservice

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@nationalparkservice What have you been feeding them? Those are some big prairie dogs. Wait, those are bison. Don’t feed them either. In national parks, wildlife is on a strict “no contact, no snacks, no cuddles” from humans policy. See the sign. Be the sign. Feeding animals is basically teaching them that humans are a vending machine, except the vending machine also gets too close, screams, runs away, and occasionally a ranger has to get involved. The safest, most respectful way to enjoy wildlife in parks is simple: look, take a picture, enjoy from a safe distance, keep your snacks to yourself, and let wildlife stay wild. Images: Bison standing near prairie dogs beside a “Do Not Feed the Prairie Dogs” sign; Prairie dog in foreground with grazing bison blurred in the background; Prairie dog standing upright on a mound in grass @theodorerooseveltnps

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Performance

Views
3M
Likes
202.4K
Comments
413
Engagement
6.7%
Outlier
24.9×

Video #35765 · Carousel

Bison next to prairie dog signfrom @nationalparkservice

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Overview

The photo humorously juxtaposes large bison with a sign warning against feeding small prairie dogs to deliver a public service message about not feeding wildlife in national parks. The scene includes an adult bison, another in the background, and a calf, all in a grassy, natural environment.

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Related videos

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Classification

Format
Concepts
Public Service Announcement

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Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

What have you been feeding them?

Visual hook · 65%

The ironic juxtaposition of large bison standing next to a sign that reads 'Do Not Feed The Prairie Dogs' creates immediate humor and curiosity. The presence of a small bison calf also draws the viewer's eye.

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Hook template

Steal this for your own video

A [large or unexpected subject] standing next to a sign clearly meant for [smaller or unrelated subject] — the mismatch says everything.

  • — A full-grown grizzly bear standing next to a 'Beware of Small Dogs' sign — the mismatch says everything.
  • — A seven-foot-tall NBA player standing next to a 'Kids Menu Only' sign at a restaurant — the mismatch says everything.
  • — A monster truck parked in a 'Compact Cars Only' space next to the sign — the mismatch says everything.

Themes

  • wildlife conservation
  • responsible tourism
  • irony
  • humor

Techniques

  • environmental portraiture
  • juxtaposition

Post caption

What have you been feeding them? Those are some big prairie dogs. Wait, those are bison. Don’t feed them either. In national parks, wildlife is on a strict “no contact, no snacks, no cuddles” from humans policy. See the sign. Be the sign. Feeding animals is basically teaching them that humans are a vending machine, except the vending machine also gets too close, screams, runs away, and occasionally a ranger has to get involved. The safest, most respectful way to enjoy wildlife in parks is simple: look, take a picture, enjoy from a safe distance, keep your snacks to yourself, and let wildlife stay wild. Images: Bison standing near prairie dogs beside a “Do Not Feed the Prairie Dogs” sign; Prairie dog in foreground with grazing bison blurred in the background; Prairie dog standing upright on a mound in grass @theodorerooseveltnps

Bison next to prairie dog sign | Viral Hooks