Viral Hooks
Trending short videosAuthor's top five book list
U

@underthecover.books

Instagram · Talking Head Edit

@underthecover.books Loved London Falling? Patrick Radden Keefe is back Under the Cover to share five of his own favourite works of narrative non-fiction. Patrick is an investigative journalist at The New Yorker, the author of Empire of Pain and Say Nothing, and a master of immersive storytelling. In his latest, London Falling, he looks at the troubling death of teenager Zac Brettler and the criminal world he had inadvertently been drawn into. Which books would you add to Patrick’s list? Let us know - or get hold of his recommendations through our online bookstore (affiliate link in bio). 🎥 With huge thanks to Daunt Books Marylebone for having us 📜 Patrick’s list: London Falling by Patrick Radden Keefe In Cold Blood by Truman Capote People Who Eat Darkness by Richard Lloyd Parry News of a Kidnapping by Gabriel García Márquez Killers of the Flower Moon by David Grann Random Family by Adrian Nicole LeBlanc

View original on Instagram

The edit1 shot · 9 text
Shots Text1:40

Performance

Views
1.3M
Likes
37.2K
Comments
320
Engagement
2.9%
Outlier
17.4×
Length · 8 Jul 2026
1:40

Video #35994 · Talking Head Edit

Author's top five book listfrom @underthecover.books

[01]

Overview

Author and investigative journalist Patrick Radden Keefe stands in a bookstore and presents his curated list of five essential narrative non-fiction books. He sequentially introduces each book—'In Cold Blood,' 'People Who Eat Darkness,' 'News of a Kidnapping,' 'Killers of the Flower Moon,' and 'Random Family'—providing a brief summary of its story and explaining its significance, while the video intersperses his commentary with title cards and illustrative B-roll footage.

[02]

Simple outline

  1. 1Establish Authority & Premise
  2. 2Present Item & Premise
  3. 3Provide Expert Justification
  4. 4Showcase Thematic Variety

[03]

Related videos

[04]

Classification

Concepts
Rapid Fire ListicleExpert Rate/RankBuying List
Elements
B-Roll CutawayGraphic OverlayArchival FootageText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

five books to get you into narrative non-fiction

Verbal hook · 40%

My name is Patrick Radden Keefe, and here's my list of five books to get you into narrative nonfiction.

Visual hook · 15%

The speaker is positioned in a well-lit, aesthetically pleasing bookstore with large, arched windows in the background, creating an inviting and scholarly atmosphere.

[06]

Hook template

Steal this for your own video

[number] [content type] every [identity] needs to read

  • — 5 true crime books every nonfiction reader needs to read
  • — 7 investing books every first-generation wealth builder needs to read
  • — 4 cookbooks every home chef needs to read

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Authoritative Frame: An expert introduces themselves and their credentials, then clearly states the video's value proposition: a curated list of recommendations on a specific topic.

Payoff

The Curated Pathway: The video concludes, having provided the viewer with a complete, varied, and credible list that serves as a clear and compelling starting point for exploring the topic further.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Expert's Canon

An established authority figure presents a curated list of exemplary items within their field of expertise, justifying each selection to provide a guided entry point for newcomers.

  1. 1

    The Genre Anchor

    The first item grounds the list in a foundational, well-known example, establishing a baseline for the category and connecting it to the expert's own authority.

  2. 2

    The Stylistic Expansion

    The second item demonstrates the category's range by introducing an example with a distinct style, tone, or international scope.

  3. 3

    The Crossover Proof

    The third item validates the category's artistic merit by highlighting an example from a respected creator known for work in another field, showcasing its technical and literary power.

  4. 4

    The Thematic Deep-Dive

    The fourth item showcases an example that uses the category's format to explore profound historical or social issues, demonstrating its capacity for deep commentary.

  5. 5

    The Human-Scale Focus

    The final item brings the focus to an intimate, personal level, demonstrating the category's power in telling stories of ordinary life with empathy and detail.

Themes

  • literature
  • crime
  • history
  • journalism

Techniques

  • expert endorsement
  • listicle
  • b-roll

Trends

  • book recommendations

Post caption

Loved London Falling? Patrick Radden Keefe is back Under the Cover to share five of his own favourite works of narrative non-fiction. Patrick is an investigative journalist at The New Yorker, the author of Empire of Pain and Say Nothing, and a master of immersive storytelling. In his latest, London Falling, he looks at the troubling death of teenager Zac Brettler and the criminal world he had inadvertently been drawn into. Which books would you add to Patrick’s list? Let us know - or get hold of his recommendations through our online bookstore (affiliate link in bio). 🎥 With huge thanks to Daunt Books Marylebone for having us 📜 Patrick’s list: London Falling by Patrick Radden Keefe In Cold Blood by Truman Capote People Who Eat Darkness by Richard Lloyd Parry News of a Kidnapping by Gabriel García Márquez Killers of the Flower Moon by David Grann Random Family by Adrian Nicole LeBlanc

Text overlays

  • title · beginning

    Patrick Radden Keefe

  • title · beginning

    five books to get you into narrative non-fiction

  • contextual · beginning

    Daunt Marylebone, London

  • title · beginning

    1. In Cold Blood By Truman Capote

  • title · middle

    2. People Who Eat Darkness By Richard Lloyd Parry

  • title · middle

    3. News of a Kidnapping By Gabriel García Márquez

  • title · middle

    4. Killers of the Flower Moon By David Grann

  • title · end

    5. Random Family By Adrian Nicole LeBlanc

  • call-to-action · end

    Browse Patrick's list on our online bookstore, link in bio

Transcript

My name is Patrick Radden Keefe, and here's my list of five books to get you into narrative nonfiction. No the first would be In Cold Blood best Truman Capote. It's about a terrible series of murders in the High Plains of Kansas, and Capote goes and investigates and then writes about the killers. I think it's a really interesting meditation on evil. And it started in the New Yorker, which is where I write, and so I feel a particular connection to that book. People Who Eat Darkness by Richard Lloyd Parry. Another book about a terrible crime. This one in Japan. It's got a kind of immersive, almost hallucinogenic quality at tier. All these kind of strange, subcultural highways and byways. The next book is one that was very influential on me called News of a Kidnapping by Gabriel Garcia Marquez, which is a nonfiction book about a series of kidnappings in Colombia. It's using all of the kind of tools of a novelist, but also his background as a reporter to tell a very vivid, gripping story. Killers of the Flower Moon, completely extraordinary about a series of murders in a Native American community. In its kind of deeper preoccupations about resource extraction and the way in which native communities in The United States have been marginalized and exploited tells a really profound story about some of the original sins of my country. Final one is Random Family by Adrienne Nicole LeBlanc. Written over the course of many, many years, she gets to know this cluster of young people living in the Bronx in New York. Not famous people, just ordinary people struggling. She renders that in beautiful detail.

Author's top five book list | Viral Hooks