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Trending short videosSatirical bad advice on paper
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Video #36259 · Carousel
Satirical bad advice on paperfrom @greatadviceforshittypeople
[01]
Overview
The photo displays a white sheet of paper with a bold, printed title 'Great Advice for Shitty People' at the top. Below it is a handwritten piece of bad advice: 'Ask people after sex if it was their first time', with the word 'sex' crossed out. The image uses humor and satire through the juxtaposition of a formal advice format with absurd, inappropriate content.
[02]
Simple outline
- 1Establish a provocative theme
- 2Deliver a specific, subversive example
- 3Contrast formal and informal styles
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
Great Advice for Shitty People
Verbal hook · 50%
Ask people after sex if it was their first time
Visual hook · 15%
The stark visual contrast between the clean, bold, printed title and the messy, handwritten text below creates a compelling visual hook. The minimalist white background makes the text the sole focus, immediately drawing the viewer's eye.
[06]
Hook template
Steal this for your own video
Here's some advice for : .
- — Here's some terrible advice for new managers: tell your team you don't actually believe in deadlines.
- — Here's some horrible advice for first dates: ask them halfway through dinner if they've ever been to therapy.
- — Here's some awful advice for job interviews: let them know you're only there because your second choice didn't call back.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, formally-presented title that acts as a high-concept premise. It grabs attention by establishing a controversial or humorous theme, creating an immediate expectation for what will follow.
Payoff
The payoff is the immediate cognitive and emotional reaction as the viewer connects the formal premise with the informal, specific punchline. The entire value is delivered in a single, self-contained visual unit, creating a moment of humor or shock.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Premise-Punchline
This framework establishes a bold, high-concept premise with a formal title, then immediately delivers a single, subversive example that fulfills the premise in an unexpected way. The impact comes from the juxtaposition of the general, formal frame and the specific, informal punchline, all contained within a single slide.
- 1
The Subversive Fulfillment
A single, specific example presented in a contrasting, informal style (e.g., handwriting). This beat serves as the punchline, perfectly and humorously fulfilling the promise of the hook in a way that is both unexpected and fitting.
Themes
Techniques
Trends
Post caption
Some of the first Shitty advice
Text overlays
title · photo_0
Great Advice for Shitty People
informational · photo_0
Ask people after sex if it was their first time