Viral Hooks
Trending short videosRelatable meme promotes TV show
N

@nycferry

Instagram · 10 Shot

@nycferry A boat ride can fix this 🧟⛴✨ Don’t miss The Walking Dead: #DeadCity Season 3, premiering July 26 on AMC and AMC+ 📺

View original on Instagram

The edit1 shot · 2 text
Shots Text0:18

Performance

Views
293.8K
Likes
3.3K
Comments
21
Engagement
1.1%
Outlier
29.4×
Length · 12 Jul 2026
0:18

Video #36303 · 10 Shot

Relatable meme promotes TV showfrom @nycferry

[01]

Overview

The video presents a montage of people in full zombie makeup and costume going about their day in New York City, primarily on a ferry. It juxtaposes the zombies' appearance with mundane summer activities like mopping and sightseeing, all set to upbeat music. The video uses a popular meme format to humorously promote the new season of the TV show "The Walking Dead: Dead City," concluding with a promotional end card displaying the premiere date and platforms.

[02]

Simple outline

  1. 1State relatable emotional premise
  2. 2Show characters in absurd situations
  3. 3Establish cinematic setting
  4. 4Reveal promotional purpose

[03]

Related videos

[04]

Classification

Format
Concepts
Relatable SkitLifestyle Showcase
Elements
Text OverlayMontage EditingPromotional End CardCostume TransformTitle Text Hook
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

when you're dead inside but it's summer in the city so there's no cancelling plans

Visual hook · 35%

An extreme close-up of a person in detailed and grotesque zombie makeup, immediately grabbing attention with its shocking and unusual appearance in a normal city setting.

[06]

Hook template

Steal this for your own video

when you're [relatable emotional state] but it's [social obligation season] so there's no cancelling [unavoidable commitment]

  • — when you're completely burnt out but it's wedding season so there's no cancelling brunches
  • — when you're broke but it's holiday season so there's no cancelling gift exchanges
  • — when you're in full introvert mode but it's summer so there's no cancelling rooftop parties

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An on-screen text overlay presents a highly relatable, humorous emotional conflict (e.g., 'When you feel X but have to do Y'). This text is paired with a visually absurd character or situation that perfectly embodies the stated feeling, creating an instant, shareable meme format.

Payoff

The Brand Reveal: A clear, final graphic or shot that explicitly reveals the product, service, or media being promoted. This resolves the narrative's underlying question ('What is this for?') and transfers the positive sentiment generated by the humor to the brand.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Trojan Meme

Disguise a product promotion as a relatable, humorous meme. The narrative begins with a common emotional scenario, uses a surprising visual metaphor to illustrate it, and then reveals the commercial intent after building goodwill and engagement through comedic vignettes.

  1. 1

    The Premise Proof

    A quick montage showing the main character(s) reluctantly participating in the activity mentioned in the hook. This sequence reinforces the initial joke and establishes the narrative's central conflict through multiple examples.

  2. 2

    The Environmental Shift

    A series of rapid, cinematic shots of the environment, often featuring iconic landmarks or beautiful scenery. This beat elevates the production value, broadens the scope from a personal feeling to a larger setting, and serves as a transition.

  3. 3

    The Absurdist Vignettes

    A sequence of short, humorous scenes placing the characters in mundane or unexpected roles within the established environment. This creates comedic juxtaposition and deepens the engagement by showing the characters interacting with their world in a funny, out-of-place manner.

Themes

  • Humor
  • Relatability
  • Summer
  • City Life

Techniques

  • Montage Editing
  • Juxtaposition
  • Special Effects Makeup

Trends

  • Meme Marketing
  • Relatable Content

Post caption

A boat ride can fix this 🧟⛴✨ Don’t miss The Walking Dead: #DeadCity Season 3, premiering July 26 on AMC and AMC+ 📺

Text overlays

  • title · throughout

    when you're dead inside but it's summer in the city so there's no cancelling plans

  • informational · end

    NEW SEASON JULY 26 EXCLUSIVELY ON amc amc+

Relatable meme promotes TV show | Viral Hooks