@meller
Instagram · Skit
@meller They became part of the landscape. Now they’re part of the exhibition. Please, Don’t feed the guiri. Mallorca Meller Store 📍 C/ Sant Miquel, 19. Palma de Mallorca
@meller
Instagram · Skit
@meller They became part of the landscape. Now they’re part of the exhibition. Please, Don’t feed the guiri. Mallorca Meller Store 📍 C/ Sant Miquel, 19. Palma de Mallorca
Performance
Video #36335 · Skit
[01]
The video follows the surreal journey of an intensely tanned older man, a stereotypical tourist ('guiri'), who remains on his sun lounger. He is first seen on a beach, then is picked up and carried by a group of four young people through the historic streets of Mallorca, past landmarks and surprised onlookers. The procession culminates with them carrying him directly into a Meller sunglasses store and leaving him there as a sort of exhibit, revealing the video is a creative advertisement for the brand's local store.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
An extreme high-angle close-up of a man with intensely red, tanned skin and oversized dark sunglasses, creating immediate visual intrigue and curiosity.
[06]
Steal this for your own video
Open on an extreme close-up of that makes viewers question what they're looking at before the scene pulls back to reveal .
[07]
The promise the opener makes, and how the video pays it back
Hook
An extreme, visually arresting close-up of a character that embodies a well-known stereotype, immediately generating curiosity and recognition.
Payoff
The Punchline Installation: The character is placed within the commercial space like a museum piece, followed by a text overlay that delivers the joke and explicitly links the entire absurd narrative to the brand.
[08]
The structural pattern this video runs on
Framework
The Living Exhibit
To transform a common character stereotype into a mobile, living exhibit that embarks on a surreal journey through public spaces, culminating in its 'installation' at a branded location, revealing the entire sequence as a clever advertisement.
The Archetype in Habitat
To establish the character in their typical environment, showcasing their defining (and often oblivious) behavior to solidify the stereotype.
The Surreal Procession
To introduce the central absurd premise by physically moving the static character through a series of increasingly incongruous public settings, transforming them from a person into a spectacle.
The Public Reaction
To use shots of onlookers reacting with surprise or amusement to validate the absurdity of the situation for the viewer and enhance the comedic effect.
The Branded Arrival
To guide the procession to a final, unexpected commercial destination, creating a narrative climax and setting up the final reveal.
They became part of the landscape. Now they’re part of the exhibition. Please, Don’t feed the guiri. Mallorca Meller Store 📍 C/ Sant Miquel, 19. Palma de Mallorca
title · end
SPOT THE GUIRI
branding · end
MALLORCA MELLER STORE