Man slumped at table with economic news overlay.from @morningbrew

Framework

The Paradoxical Problem Frame

To maximize impact on a single slide by creating a powerful hook. This is achieved by juxtaposing a counter-intuitive or paradoxical headline with a highly atmospheric, emotionally resonant visual. The slide presents the problem, while the caption delivers the explanation and payoff, driving engagement beyond the initial view.

1. 1

   The Paradoxical Headline

   A large text overlay that introduces a new term ('Funflation') or reframes a common issue in a surprising way. It creates immediate cognitive dissonance by challenging a core assumption (e.g., 'staying inside gets more expensive'), which sparks curiosity.

2. 2

   The Emotional Anchor

   A background image that provides the emotional context for the headline. Instead of literally illustrating the concept, it visualizes the human feeling or consequence of the problem (e.g., melancholy, financial strain), making an abstract economic idea feel personal and relatable.