Viral Hooks
Trending short videosInfographic on new athlete broadcasting rules
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@impact

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@impact The objectification of women athletes is nothing new, but European Athletics and the European Broadcasting Union (EBU) are finally taking steps toward preventing the sexualization of women athletes on screen. When filming women’s athletics, broadcasters are now advised to avoid low-angle views and prolonged close-up shots of specific body parts. Sources: Reuters reuters.com/sports/european-athletics-broadcasters-issue-guidelines-preventing-sexualisation-female-2026-07-15/ The Rep Project therepproject.org/wp-content/uploads/2021/08/Respect-Her-Game-Report.pdf ✍️ Words by @austinashburn4 🖌️ Design by @anukivv

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Performance

Views
2.5M
Likes
165.4K
Comments
756
Engagement
6.7%
Outlier
37.5×

Video #36712 · Carousel

Infographic on new athlete broadcasting rulesfrom @impact

[01]

Overview

This is an informational graphic post that explains new broadcasting guidelines designed to prevent the sexualization of female athletes. It uses a large headline and a four-panel illustration to visually contrast appropriate camera shots (marked with green checks) against inappropriate, sexualizing shots (marked with red X's).

[02]

Simple outline

  1. 1Announce a new standard
  2. 2Show the 'approved' examples
  3. 3Contrast with 'prohibited' examples

[03]

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[04]

Classification

Format
Carousel
Concepts
Good vs BadPublic Service AnnouncementNews Carousel
Elements
Text OverlayGraphic OverlayTemplated Graphic LayoutDigital Collage
Account
Brand
Topics
SportsSocial ActivismCurrent EventsJournalism

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

New broadcasting guidelines aim to prevent sexualization of women athletes

Verbal hook · 35%

The objectification of women athletes is nothing new, but European Athletics and the European Broadcasting Union (EBU) are finally taking steps toward preventing the sexualization of women athletes on screen.

Visual hook · 15%

The strong visual contrast between 'approved' (green checkmark) and 'disapproved' (red X) images immediately communicates a 'good vs. bad' comparison. The bold, large blue headline text also serves as a powerful visual anchor, drawing the eye and establishing the topic instantly.

[06]

Hook template

Steal this for your own video

New [rules/guidelines] aim to stop [harmful practice] in [industry or arena]

  • — New guidelines aim to stop misleading 'all natural' labels in the food industry
  • — New rules aim to stop unpaid overtime culture in the restaurant business
  • — New league policies aim to stop dangerous tackling in youth football

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold, declarative headline on the first slide that introduces a new rule, guideline, or principle, setting the stage for the visual comparison that follows.

Payoff

The final slide or caption provides deeper context, rationale, or sources, solidifying the lesson learned from the visual dichotomy and giving it authority.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Visual Dichotomy Framework

To teach a new standard or rule by presenting a clear visual contrast between 'correct' and 'incorrect' examples, using universally understood symbols (like checkmarks and crosses) for instant comprehension.

  1. 1

    The Positive Precedent

    Presents one or more visual examples that correctly apply the principle from the headline. Each example is marked with a positive signifier (e.g., a checkmark) to establish the 'Do This' part of the lesson.

  2. 2

    The Negative Contrast

    Presents one or more visual examples that violate the principle. Each is marked with a negative signifier (e.g., a red cross) to clearly demonstrate the 'Not This' part, creating a powerful and memorable contrast.

Themes

  • Media Ethics
  • Gender Equality
  • Objectification
  • Sports Culture

Techniques

  • Graphic Design
  • Illustration
  • Comparative Visualization

Trends

  • Infographic Post
  • Social Justice Slideshow

Post caption

The objectification of women athletes is nothing new, but European Athletics and the European Broadcasting Union (EBU) are finally taking steps toward preventing the sexualization of women athletes on screen. When filming women’s athletics, broadcasters are now advised to avoid low-angle views and prolonged close-up shots of specific body parts. Sources: Reuters reuters.com/sports/european-athletics-broadcasters-issue-guidelines-preventing-sexualisation-female-2026-07-15/ The Rep Project therepproject.org/wp-content/uploads/2021/08/Respect-Her-Game-Report.pdf ✍️ Words by @austinashburn4 🖌️ Design by @anukivv

Text overlays

  • branding · photo_0

    impact

  • contextual · photo_0

    PHOTO VIA EBU SPORT

  • title · photo_0

    New broadcasting guidelines aim to prevent sexualization of women athletes