@lukas.mullen
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@lukas.mullen Shoutout Dave Boss
Trending short videosNFL graphic design history lesson
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Video #39243 · Greenscreen Talking Head
NFL graphic design history lessonfrom @lukas.mullen
[01]
Overview
The creator presents a historical analysis of NFL graphic design, contrasting the artistic, illustrated magazine covers from the 1960s-80s with today's standardized, corporate-style graphics. He explains how the league's creative direction shifted from decentralized team-based art to a unified style under creative director Dave Boss, and concludes by arguing for a return to more creative and less 'soulless' design in modern sports promotion.
[02]
Simple outline
- 1State a quality has been lost
- 2Explain the historical context
- 3Showcase 'golden age' examples
- 4Propose a modern solution
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 25%
The Golden Age of NFL Graphic Design
Verbal hook · 60%
NFL graphic design used to look like museum level art, but today it looks like ads for a corporate tech conference.
Visual hook · 15%
A visually striking, illustrated vintage magazine cover featuring a large red cardinal, contrasted with a small overlay of the speaker in the bottom corner.
[06]
Hook template
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used to look like , but now it looks like .
- — Album covers used to look like gallery-worthy fine art, but now they look like stock photo templates.
- — Restaurant menus used to look like handcrafted collector's items, but now they look like PDF printouts from a tech startup.
- — Sports card designs used to look like hand-illustrated masterpieces, but now they look like PowerPoint slides from a marketing deck.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A provocative 'Then vs. Now' comparison that frames the past as artistically superior and the present as soulless or corporate, immediately establishing a strong thesis.
Payoff
A nuanced call to action that doesn't demand a full return to the past but advocates for reintroducing the lost quality into the modern context, leaving the viewer with a thoughtful resolution.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Golden Age Lament
Argue that a creative or qualitative peak was reached in the past due to a specific set of circumstances, and that modern efficiency or standardization has led to a decline, culminating in a plea for a return to former principles.
- 1
The Original State
Establishes the initial, often chaotic or decentralized, conditions before the 'golden age' and introduces the problem that necessitated a change (e.g., the need for standardization).
- 2
The Architect of an Era
Introduces the key figure, event, or innovation that served as the catalyst for change, ushering in a period of high quality.
- 3
The Apex Showcase
Provides a rapid montage of compelling visual or auditory evidence from the peak era to prove the initial thesis and celebrate the 'golden age'.
- 4
The Modern Decline
Contrasts the peak era with the current, less-inspired state, attributing the decline to over-standardization or the loss of the original vision.
Themes
Techniques
Post caption
Shoutout Dave Boss
Text overlays
title · beginning
The Golden Age of NFL Graphic Design
Transcript
NFL graphic design used to look like museum level art, but today it looks like ads for a corporate tech conference. Back in the sixties, all NFL creative was split individually among the tier, which is cool, but when you're trying to build an international media empire, it helps to have things standardized. So in came Dave Boss, legendary NFL creative director. He gave us the Pro Gameday magazine, which is instantly recognizable from these painted collages on the cover, which were all commissioned by by well known artists at the time. Over the years, NFL graphics have been slowly infested by soulless brand guidelines. I'm not saying we need to bring this back, but it would be cool to bring a little creativity when we're promoting the biggest league in the world.