@food52
Instagram · Carousel
@food52 Looking for a new summer drink? Start with one of these beer cocktails: a citrusy Spaghett, a bittersweet Campari Shandy, or a fruity Strawberry-Lemon Radler. Comment “cheers” for the recipes! #f52community
Trending short videosThree colorful summer beer cocktails
The edit1 shot · 2 text
Shots Text
Performance
- Views
- 66K
- Likes
- 4.4K
- Comments
- 103
- Engagement
- 6.8%
- Outlier
- 1.5×
Video #36979 · Carousel
Three colorful summer beer cocktailsfrom @food52
[01]
Overview
A professionally styled photograph from Food52 showcasing three distinct beer cocktails and a bottle of Miller High Life on a silver tray. A large text overlay frames the content as a listicle of summer drink recipes, aiming to attract viewers looking for beverage ideas.
[02]
Simple outline
- 1State a numbered promise
- 2Provide a timely benefit
- 3Show the desirable outcome
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
3 Beer Cocktails To Make This Summer
Verbal hook · 25%
Looking for a new summer drink?
Visual hook · 20%
Vibrant, colorful cocktails arranged aesthetically on a silver platter with a shallow depth of field. The bright, professional lighting and appealing citrus garnishes create an immediate sense of refreshment and desire.
[06]
Hook template
Steal this for your own video
You Need To Make This
- — 3 Summer Cocktails You Need To Make This Weekend
- — 5 Fall Desserts You Need To Make This Thanksgiving
- — 4 Game Day Snacks You Need To Make This Sunday
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The entire slide functions as the hook. It combines a quantifiable promise ('3...'), a desirable topic ('Beer Cocktails'), and a timely context ('This Summer') over an aspirational image.
Payoff
The payoff is delivered in the caption, which contains the list promised by the cover slide. The slide's function is to drive the user to this payoff.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Cover Page Hook
Use a single, visually compelling image as a 'cover page' that makes a specific, numbered promise (e.g., '3 ways to...'). This forces the user to read the caption to get the actual list, driving engagement with the caption's content and call-to-action.
- 1
The Value Proposition Headline
Clearly and concisely states the number, topic, and benefit to the user, setting immediate expectations and creating curiosity for the details which are located in the caption.
Themes
Techniques
Trends
Post caption
Looking for a new summer drink? Start with one of these beer cocktails: a citrusy Spaghett, a bittersweet Campari Shandy, or a fruity Strawberry-Lemon Radler. Comment “cheers” for the recipes! #f52community
Text overlays
title · photo_0
3 Beer Cocktails To Make This Summer
branding · photo_0
Food52 Hotline