@pitchsocial
Instagram · Vlog
@pitchsocial welcome to @pitchcuse 🍊👀 #college #viral #pitchsocial #syracuse #syracuseuniversity
Trending short videosBar renovation journey day one
The edit1 shot · 7 text
Shots Text0:21
Performance
- Views
- 321.3K
- Likes
- 7.7K
- Comments
- 208
- Engagement
- 2.5%
- Outlier
- 5.5×
- Length · 23 Jul 2026
- 0:21
Video #37131 · Vlog
Bar renovation journey day onefrom @pitchsocial
[01]
Overview
The creators introduce their new project: transforming an old bar in Syracuse into a new one called "Pitch 'Cuse." They establish credibility by showcasing the success of their previous viral college bar, then document the first day of renovation, which involves gutting the space and preparing it for a redesign. The video ends with a call-to-action, asking viewers for input on paint colors and to follow for the next episode of the series.
[02]
Simple outline
- 1Declare ambitious project
- 2Prove past success
- 3Show initial action
- 4Solicit audience input
- 5Tease next episode
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
MY BOYS / COMPLETELY TRANSFORM THIS BAR
Verbal hook · 35%
Me and my boys are about to completely transform this bar.
Visual hook · 20%
A man stands in front of a vibrant, colorful graffiti wall, creating strong visual contrast and immediate interest. This is followed by a quick cut to an old-fashioned bar sign.
[06]
Hook template
Steal this for your own video
We're completely transforming this into a — Day
- — We're completely transforming this abandoned warehouse into a luxury event venue — Day 1
- — We're completely transforming this failing restaurant into a ghost kitchen — Day 1
- — We're completely transforming this empty storefront into a sneaker boutique — Day 1
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct statement of a large-scale transformation, immediately establishing the video's purpose and stakes.
Payoff
A cliffhanger call-to-action that explicitly instructs the viewer to follow for the next installment of the series, ensuring audience retention.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Transformation Series Kickoff
To document the beginning of a significant project or transformation, establishing credibility from past successes and hooking the audience into a multi-part series by showing initial progress and inviting participation.
- 1
The Mission Statement
The creator clearly states the project's goal and frames it as the first installment of a series (e.g., 'Day One').
- 2
The Credibility Flashback
The creator provides social proof by showcasing a previous, highly successful project, answering the viewer's question of 'Why should I trust you?'
- 3
The Sequel Announcement
The creator explicitly links the past success to the current project, framing it as the next evolution or chapter.
- 4
The 'Blank Canvas' Montage
A rapid sequence showing the initial, foundational steps of the project, demonstrating immediate action and progress towards the final goal.
- 5
The Collaborative Prompt
A direct call to the audience for their opinion or input on a specific aspect of the project, fostering a sense of community and co-creation.
Themes
Techniques
Trends
Post caption
welcome to @pitchcuse 🍊👀 #college #viral #pitchsocial #syracuse #syracuseuniversity
Text overlays
title · beginning
MY BOYS
title · beginning
COMPLETELY TRANSFORM THIS BAR
title · beginning
THIS IS DAY ONE
contextual · middle
ONE YEAR AGO
title · middle
WE'RE BRINGING TO SYRACUSE
call-to-action · end
WHAT COLOR YOU THINK WE SHOULD PAINT THESE WALLS
call-to-action · end
FOLLOW FOR DAY TWO OF THE TRANSFORMATION
Transcript
Me and my boys are about to completely transform this bar. This is day one of building pitch cues. One year ago, we opened up the most viral college bar in the country. And this year, we're bringing that same energy to Syracuse. The second we got the keys, we took down every TV and speaker, patched all the holes, and turned the entire space into a blank canvas. Comment down below what color you think we should paint these walls. Fall for day two of the transformation. Let's go.