@littlejoycoffee
Instagram · Vlog
@littlejoycoffee Watch until the end for instructions on how to enter We’ll be selecting the winner Thursday, August 6th live on our stories. Must be based in the U.S. (for shipping reasons) Give away includes one brand new Fellow espresso machine with steam wand for making lattes and cappuccinos, etc. You’ll have to supply your own grinder however. This machine doesn’t have one built in. Good Luck!
Performance
Video #37833 · Vlog
[01]
The creator announces an $1800 espresso machine giveaway, then tells the story of how they acquired it. They document their trip to a high-end mall, facing obstacles like a power outage and out-of-stock items, which forces them to buy a more expensive machine. After showcasing the 'Fellow' brand machine, they conclude by clearly explaining the two rules for entering the giveaway using sticky notes.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
espresso machine giveaway
Verbal hook · 50%
We just spent $1,800 on this espresso machine.
Visual hook · 15%
A person stands in a cafe holding a large, high-end espresso machine, immediately showcasing the valuable prize.
[06]
Steal this for your own video
We just spent $ on a — and we're giving it away.
[07]
The promise the opener makes, and how the video pays it back
Hook
An immediate, high-value, no-cost proposition that establishes clear stakes and a reason to watch.
Payoff
A clear, two-step call to action that fulfills the promise of the hook and leverages a sense of community to drive engagement goals.
[08]
The structural pattern this video runs on
Framework
The Goodwill Quest
Framing a high-value giveaway as a preemptive apology for future bad news, then narrating the difficult 'quest' to acquire the prize to inflate its perceived value before delivering a simple call to action.
The High-Stakes Offer
Immediately grabs attention by stating an incredibly valuable item is being given away for free.
The Goodwill Preframe
Contextualizes the giveaway as a gesture to soften an upcoming negative event, creating intrigue and positioning the brand favorably.
The Quest Begins
Initiates a relatable story about the journey to acquire the prize, adding a personal and narrative layer to the giveaway.
The Obstacle Montage
Chronicles a series of setbacks and complications encountered during the acquisition, which systematically increases the perceived effort, cost, and ultimate value of the prize.
The Value Proposition
Translates a technical feature of the prize into a simple, desirable, real-world benefit for the potential winner.
The Call to Action & Rallying Cry
Provides clear, simple, low-friction instructions for participation, concluding with a relatable 'us vs. them' statement to encourage community and drive the desired action.
Watch until the end for instructions on how to enter We’ll be selecting the winner Thursday, August 6th live on our stories. Must be based in the U.S. (for shipping reasons) Give away includes one brand new Fellow espresso machine with steam wand for making lattes and cappuccinos, etc. You’ll have to supply your own grinder however. This machine doesn’t have one built in. Good Luck!
title · beginning
espresso machine giveaway
contextual · middle
THE BIG DISAPPOINTMENT
contextual · middle
out of stock
title · end
how to enter
call-to-action · end
1. @ SOMEONE IN THE COMMENTS
call-to-action · end
2. FOLLOW US (PLZ)
We just spent $1,800 on this espresso machine. Now we're giving it away for free. If you saw our last video, you know we're about to drop some disappointing news. But before we do that, we wanna try and lessen the disappointment by giving away some free shit. So a few days ago, we hopped in the company station wagon and headed north to the Beverly Hills Of Minnesota. Apparently, even Edina has its issues. Too many fucking data centers here. All the power is out. The power was out at Williams No, so we had to settle for Crate and Barrel, which is lucky for whoever wins this giveaway because every time we decided on a reasonably priced machine, it was conveniently out of stock. Update. Going back to get the fucking $1,600 one, and I'm so jealous of whoever gets this because I have a damn Breville. I'd probably break this thing if I tier to demonstrate for you, but reviews say it has remarkable temperature stability. Translate, that means you're less likely to get a good shot one day and then a gross shot the next. So if you want a chance of winning this espresso machine and making fancy coffee at home, the rules are simple. One, tag someone in the comments you'd make fancy coffee for. And two, make sure you're following us because Starbucks still has more followers than us for some reason, and that's kinda fucked up.