@littlejoycoffee
Instagram · Skit
@littlejoycoffee We’re just a little shop in the middle of Minnesota. But somehow we’ve gained a following of almost 200k on here and millions of people watch our videos. Most of you guys will never have a chance to make it here, though. And if you did, that could be a problem for us too. Even on a random Tuesday, we’ll have lines out the door. Our drink videos, even though we share the recipes so you can make them at home, end up creating more demand for our drinks than we’re capable of handling. We’ve thought about opening more locations. But I think we’re feeling good about the one location, at least for now. So what should we do? Do we leave our audience craving drinks that they’ll never get to try (because not everyone has their own espresso machine and the time to make them at home)? We’ve decided that the answer lies in the Raspberry Danish model, where we shared the recipe of our best selling spring seasonal drink with other independent coffee shops around the world and created a map of everywhere in the world that you could find a raspberry danish. Thousands of shops downloaded the recipe and hundreds added it to their own menus. The map had over 6 million views in 2 months. The independent shops who participated were happy to see some new customers. And our audience was happy that they could finally find one of our drinks near them. So today, we are launching a recipe book specifically for cafes. It includes all of our fall seasonal recipes, exactly how we make them in the shop, at scale. And we’re including all of our core recipes we use to keep the shop running year round: concentrates like chai and London fog, batched matcha and cream tops, and all of our core house-made syrups. We’re not going to make any promises that this new concept will be as popular as the Raspberry Danish. But there is a map again! And it’s much more functional this time around. You can check it out at our link in bio.
