Viral Hooks
Trending short videosAI tool setup tutorial listicle
I

@itsmariahbrunner

Instagram · Speaker address

@itsmariahbrunner comment “toolkit” and I’ll send you the setup for all 5 :) here’s how to setup Claude in one day!! #claude #aiforbeginners #claudeai #aitips #aitools

View original on Instagram

The edit1 shot · 8 text
Shots Text1:25

Performance

Views
1M
Likes
26.3K
Comments
21.9K
Engagement
4.7%
Outlier
31.6×
Length · 2 Aug 2026
1:25

Video #37991 · Speaker address

AI tool setup tutorial listiclefrom @itsmariahbrunner

[01]

Overview

The creator presents a five-step guide for setting up the AI tool, Claude. She frames it as a solution for new users who feel overwhelmed, then sequentially explains how to create a reusable skill, set up a scheduled task, build an artifact, add a plugin, and download the Chrome extension, using UI graphics to illustrate each point. She concludes with a call-to-action, prompting viewers to comment 'TOOLKIT' to receive the full setup guide.

[02]

Simple outline

  1. 1Frame a common frustration
  2. 2Present a numbered solution
  3. 3Demonstrate each step's value
  4. 4Offer a value-add CTA

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How ToRapid Fire Listicle
Elements
Graphic OverlayJump CutDM / Comment-for-Info CTAText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

5 Things to Setup in Claude Today

Verbal hook · 40%

Here's how to set up Claude in one day.

Visual hook · 15%

The speaker holds a small, fuzzy lavalier microphone close to her mouth, and a large graphic overlay with a checklist titled 'Setup Claude in One Day' is displayed.

[06]

Hook template

Steal this for your own video

[Number] Things to Set Up in [Tool or Platform] Today

  • — 5 Things to Set Up in Notion Today
  • — 5 Things to Set Up in Your Etsy Shop Today
  • — 5 Things to Set Up in Google Analytics Today

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct value proposition that promises to solve a complex problem in a simple, time-bound way (e.g., 'How to [achieve goal] in [short time frame]').

Payoff

A direct call-to-action that offers a downloadable resource or 'toolkit' in exchange for a specific comment, driving engagement and providing a final value exchange.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Expert Setup Guide

Systematically walking a user through a multi-step setup process for a tool or concept, framing it as the 'correct' way to avoid common pitfalls and unlock hidden value.

  1. 1

    The Problem Frame

    Acknowledge a common user frustration or overwhelming feeling, and contrast it with a negative alternative to create urgency and relatability.

  2. 2

    The Instructional Gauntlet

    The core of the video, presenting a numbered sequence of actions where each item follows a consistent micro-pattern to build knowledge and confidence.

Themes

  • AI adoption
  • Productivity hacks
  • Tech education

Techniques

  • Direct-to-camera
  • Listicle format
  • UI demonstration

Trends

  • AI tutorials
  • Comment-for-lead-magnet

Post caption

comment “toolkit” and I’ll send you the setup for all 5 :) here’s how to setup Claude in one day!! #claude #aiforbeginners #claudeai #aitips #aitools

Text overlays

  • title · beginning

    5 Things to Setup in Claude Today

  • contextual · beginning

    Part 2

  • informational · middle

    5 Steps to Setup Claude: 1. Create or download a skill

  • informational · middle

    5 Steps to Setup Claude: 1. Create or download a skill 2. Set up a scheduled task

  • informational · middle

    5 Steps to Setup Claude: 1. Create or download a skill 2. Set up a scheduled task 3. Build an artifact

  • informational · middle

    5 Steps to Setup Claude: 1. Create or download a skill 2. Set up a scheduled task 3. Build an artifact 4. Add a plugin

  • informational · end

    5 Steps to Setup Claude: 1. Create or download a skill 2. Set up a scheduled task 3. Build an artifact 4. Add a plugin 5. download the Chrome extension

  • call-to-action · end

    Comment "TOOLKIT"

Transcript

Here's how to set up Claude in one day. If you're new to Claude, it can feel really overwhelming with where to start. This is part two of the five things that I would set up worst. And most people are probably skipping one or two of these things and wondering why Claude is acting like Chat GbT back from 2022. Two. Okay. Number one, create one reusable skill. Skills are how you can teach Claude to do a task the same way every single tier. And there's actually a whole library that you can browse through, so I would find the one or two that feels most useful for you. So for example, now when you ask Claude to build you a deck, it will build it in the exact same way every single time. Number two, set up a scheduled rank. So you could tell Claude to do the exact same thing every single morning at 8AM, like a morning brief. And it will be done and delivered in the exact same way every single time for things that you like on repeat. Third thing, build an artifact. This is where Claude can build you a real working tool or app right in the window next to your chat. This could be a calculator, a tracker, or a dashboard, and then you can publish that link and send it to anyone. So for example, I built one to track the different credit card benefits across my different cards, and it found me hundreds of dollars that I wasn't using. And fourth, add a plug in. A plug in is just gonna bundle together different skills and connectors that are related for a specific kind of worse, and setting it up just takes a few clicks. And fifth, download the Chrome extension. This is gonna put Claude in a side panel while you browse, and it can actually see the page that you're worse on and take action within it. So this good be great for filling out job applications, filling out your CRM information, or booking things. If you comment toolkit, I will send you the better for all five of these.

AI tool setup tutorial listicle | Viral Hooks