@yahoo
Instagram · Skit
@yahoo College Fantasy* Football, now on Yahoo.
@yahoo
Instagram · Skit
@yahoo College Fantasy* Football, now on Yahoo.
Performance
Video #38045 · Skit
[01]
The video features former NFL player Robert Griffin III (RG3) who mistakenly believes an invitation to play Yahoo College Fantasy Football is a real offer to return to college football. He moves into a dorm room, much to his new roommate's surprise, and begins a rigorous training montage. The skit culminates with a coach stopping him before a game to clarify that he can't play real college football, but he can play fantasy football on the Yahoo app.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 30%
RG three?
Visual hook · 70%
A famous athlete, RG3, is shown from behind in a college dorm room, hanging a poster of himself, creating an immediate sense of curiosity and misplacement.
[06]
Steal this for your own video
Show from behind in , doing something that belongs to but not .
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish an incongruous scenario by placing a familiar subject in an unexpected context, immediately raising questions and creating intrigue.
Payoff
The authority figure pivots from invalidating the protagonist's quest to presenting the product as the correct and intended path to achieving a version of their original goal, thus resolving the conflict and delivering the call to action.
[08]
The structural pattern this video runs on
Framework
The Misguided Quest
A protagonist comically misinterprets an opportunity, pursues a literal but incorrect version of it with great dedication, and is ultimately corrected and redirected to the actual product or solution by an authority figure.
The Grand Misinterpretation
The protagonist declares an ambitious and unbelievable goal, framing the central conflict based on their flawed understanding of the premise.
The Voice of Reason
A secondary character points out the logical flaw in the protagonist's plan, highlighting the gap between their perception and reality. This correction is promptly ignored.
The Comedic Escalation Montage
The protagonist fully commits to their flawed interpretation, demonstrated through a rapid sequence of dedicated but misguided actions that escalate the absurdity of their quest.
The Hard Stop
At the peak of the protagonist's delusion, an authority figure intervenes to deliver a blunt reality check, definitively stating the rule or fact that makes their goal impossible.
College Fantasy* Football, now on Yahoo.
branding · beginning
yahoo/fantasy
contextual · beginning
YOU'RE INVITED TO PLAY COLLEGE FANTASY FOOTBALL
call-to-action · end
PLAY COLLEGE FANTASY* FOOTBALL
branding · end
ON YAHOO!
RG three? You're my roommate. Yeah. Got an offer to play college football again. Check it out. You know that says Yahoo College fantasy football. Right? Where'd he go? Three wide blueberry. Hey. Hey. Shh. Oh, oh. Tier three. You can't play college football. Better you rank play college fantasy football on Yahoo. Yahoo.