@yahoo
TikTok · Skit
@yahoo College Fantasy* Football, now on Yahoo.
@yahoo
TikTok · Skit
@yahoo College Fantasy* Football, now on Yahoo.
Performance
Video #38303 · Skit
[01]
The video is a comedic skit where former NFL quarterback Robert Griffin III (RG3) moves into a college dorm, telling his shocked roommate he received an offer to play college football again. After the roommate points out the offer is for Yahoo Fantasy Football, RG3 ignores him and launches into an intense training montage. Finally, a coach stops him before a game to clarify he can't play real college football but can play fantasy football on the Yahoo app, which RG3 then accepts.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 20%
RG three? You're my roommate.
Visual hook · 80%
Famous athlete Robert Griffin III is shown in a typical college dorm room, hanging a poster of himself, creating an immediate and humorous visual juxtaposition that raises questions.
[06]
Steal this for your own video
Open on doing something completely ordinary in , then reveal they're .
[07]
The promise the opener makes, and how the video pays it back
Hook
An ordinary character discovers a well-known figure in an unexpected, mundane setting, creating an immediate question of 'Why are they here?'
Payoff
The character accepts the real product, resolving the initial misunderstanding and connecting the humorous narrative directly to the brand's value proposition.
[08]
The structural pattern this video runs on
Framework
The Comedic Misinterpretation
A character misunderstands a concept or product, leading them to pursue a humorous, incorrect goal. An authority figure eventually corrects them, revealing the product's true purpose as the 'right' way to achieve their underlying desire.
The Impossible Premise
The well-known figure states a goal that is clearly impossible or absurd, based on a fundamental misunderstanding of an offer or situation.
The Ignored Correction
The ordinary character points out the logical flaw in the goal, establishing dramatic irony as the audience is now in on the joke. This correction is promptly ignored.
The Delusional Montage
A rapid-fire sequence shows the main character earnestly and comically dedicating themselves to their flawed goal, escalating the absurdity and showcasing their commitment.
The Authority Intervention
A figure of authority (a coach, a boss, an expert) directly confronts the character and delivers a hard reality check, definitively shattering their delusion.
The Corrected Solution
The authority figure immediately pivots from stating what's impossible to presenting the actual product or service as the correct and achievable way to fulfill the character's underlying desire.
College Fantasy* Football, now on Yahoo.
title · end
PLAY COLLEGE FOOTBALL
title · end
PLAY COLLEGE FANTASY* FOOTBALL
branding · end
ON YAHOO!
RG three? You're my roommate. Yeah. Got an offer to play college football again. Check it out. You know that says Yahoo College fantasy football. Right? Where'd he go? Three y blueberry. Hey. Shh. Oh, r g three. You can't play college football. Better you didn't play college basketball on Yahoo. Yahoo.